Video and Social Editor, Hypebae at Hypebeast

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, MediaIndustries

Requirements

5+ years of social media management, publishing, editorial content creation and distribution (brand or agency)
Passion, energy, and enthusiasm for social media with detailed knowledge and expertise around all social platforms and significant contacts at all major platforms
Extremely passionate and knowledgeable about fashion, sports, culture and the categories Hypebae covers
Excellent communication, collaboration, and planning skills with meticulous attention to detail
Experience working with teams across global regions and time zones
Proven experience developing and executing successful social marketing strategies native to individual channels with tangible ROI
Expert understanding of what brands are doing on social media and ability to articulate how to do so authentically
At the cutting edge of cultural zeitgeist, understanding internet, social, and youth culture to work credibly and sensitively while maintaining brand integrity
Ability to organize, prioritize, and manage multiple projects under strict deadlines
Passion for working in a fast-paced environment with high level of teamwork
Flexibility to work nights and weekends when required
Ability to collect, analyze, and use social data to affect change
Based in London and eligible to work in the UK

Responsibilities

Develop and execute daily social media strategies and campaigns across platforms including TikTok, Instagram, X (formerly Twitter), and YouTube, ensuring content is on-brand, punctual, and effective
Create and implement innovative tactics, content plans, and partnerships to achieve key business goals
Collaborate with internal creative/sales teams and external partners to brief, manage, and distribute original video and social content
Oversee and action creative-social-sales posts, ensuring seamless and authentic integration between editorial and commercial content
Liaise with international Hypebae teams to align on priorities, share best practices, and ensure cohesive brand voice across platforms
Identify opportunities to launch, grow, and manage Hypebae’s presence on new and existing social channels, setting and tracking performance milestones
Engage with the Hypebae community by managing consumer responses, monitoring audience sentiment, and fostering a positive interactive environment
Build and maintain strategic relationships with platform partners (TikTok, Meta, X, etc.) to unlock opportunities, gain early access to features, and drive innovation
Analyze and report on social media performance and campaign results, using data-driven insights to refine and optimize future strategies
Establish and build out the Hypebae Creator Network

Skills

TikTok

Instagram

YouTube

Video Editing

Social Media Strategy

Content Creation

Community Management

Data Analysis

Partnership Management

Campaign Execution

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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