Vice President (VP), Market Strategy at Forter

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, SaaS, Fraud PreventionIndustries

Requirements

15+ years of experience combined in retail and B2B marketing
Ideal dual experience: Merchant-Side Experience working at an enterprise-level apparel, accessories, beauty, or retail organization
Ideal dual experience: SaaS Experience working at a high-growth B2B SaaS company focused on identity management or fraud prevention
A track record of developing and executing market strategies that result in measurable organic pipeline growth and improved sales velocity
Cross-functional leadership skills with demonstrated success in partnering with Sales, Product, and Engineering leadership to drive alignment and achieve business goals
A storyteller with the ability to craft compelling, differentiated narratives and messages for sophisticated C-suite and VP-level buyers
Experience leading and developing senior talent, including Director-level direct reports and their teams
A strategic, analytical mindset

Responsibilities

Own and evolve Forter’s overall market positioning, narrative, messaging, and brand identity, ensuring it resonates deeply with target enterprise buyers, analysts, and investors
Drive the long-range market strategy, identifying and prioritizing short-term, near-term, and long-term growth opportunities to solidify Forter's category leadership
Orchestrate go-to-market strategy by translating high-level strategic opportunities into a cohesive set of cross-functional initiatives, including product requirements, sales plays, demand generation briefs, PR campaigns, and analyst relations strategies
Empower the Sales organization as a strategic partner, ensuring world-class messaging, positioning, and sales enablement materials to advance opportunities effectively
Lead, mentor, and inspire expert teams across product marketing, communications, and creative, guiding their work with deep market knowledge connected to modern merchants' trends, challenges, and priorities
Act as a key cross-functional leader bringing "outside-in" thinking to ensure Go-To-Market, Product, and Engineering teams understand the buyer's perspective, challenges, and evolving needs
Execute hands-on tasks including researching, writing, and producing, beyond strategic development and planning

Skills

Key technologies and capabilities for this role

Product MarketingPublic RelationsCommunicationsCreativeGo-to-Market StrategyMarket PositioningBrand IdentityDemand GenerationAnalyst RelationsThought LeadershipSales Enablement

Questions & Answers

Common questions about this position

What experience is required for the VP of Market Strategy role?

The ideal candidate must have direct experience from within an enterprise apparel, accessories, beauty, or retail organization paired with expertise from a SaaS organization focused on identity management or fraud prevention.

What are the main responsibilities of this position?

The role involves leading Product Marketing, Public Relations & Communications, and Creative functions; owning Forter’s market positioning and narrative; driving long-range market strategy; orchestrating go-to-market initiatives; empowering sales; guiding teams; and bringing outside-in market perspective.

Is this a hands-on leadership role?

Yes, this is a hands-on role that goes beyond strategic development and planning.

What is the reporting structure for this position?

The role reports directly to the Chief Marketing Officer.

What makes a strong candidate for this VP role?

A strong candidate has merchant-side experience in enterprise retail sectors, SaaS expertise in fraud prevention or identity management, and the ability to lead teams while providing hands-on strategic execution and outside-in market perspective.

Forter

Fraud prevention and identity protection services

About Forter

Forter provides a range of services designed to protect online businesses from fraud and abuse. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make instant decisions to stop fraudsters, and abuse prevention to identify unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and improve transaction conversion rates while ensuring compliance with European regulations like PSD2. The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, and aims to enhance revenue protection and customer experience for online retailers.

New York City, New YorkHeadquarters

2013Year Founded

$513.6MTotal Funding

SERIES_FCompany Stage

Cybersecurity, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Home Office Stipend

Unlimited Paid Time Off

Hybrid Work Options

Risks

Rising BNPL services complicate fraud detection and increase payment default risks.

Increased returns fraud challenges Forter's fraud prevention systems.

Shift to social media shopping introduces new fraud vectors for Forter to address.

Differentiation

Forter offers real-time, automated fraud prevention solutions for online merchants.

The company focuses on consumer-centric fraud prevention, enhancing customer experience and growth.

Forter's services include identity protection, fraud management, and payment optimization.

Upsides

Forter's AI enhancements improve decision capabilities, boosting fraud prevention effectiveness.

Partnerships with Shopify, Salesforce, and PwC enhance Forter's competitive positioning.

Integration with Gr4vy streamlines payments and mitigates risks for enterprise merchants.

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