Vice President (VP), Growth Marketing at Forter

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Finance, Technology, EcommerceIndustries

Requirements

12+ years of B2B marketing experience, with at least 5+ years in a senior leadership role building and managing high-performing marketing teams
Proven, quantifiable track record of successfully developing and scaling a global demand generation function for a B2B technology company that sells to enterprise retail and/or commerce organizations
Expertise in targeting, engaging, and generating pipeline from C-suite personas
Data-driven "marketing scientist" with experience using AI to superscale impact
Strong point of view on tech stack modernization
Passion for building teams that drive measurable business impact
Ability to thrive on data and modern growth practices

Responsibilities

Architect the Global Demand Engine: Design, execute, and optimize a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals across digital channels, community, content, and more
Lead Account-Based Marketing (ABM) Strategy: Evolve and scale ABM program, partnering with sales to target high-value enterprise accounts, orchestrate personalized campaigns, and drive engagement with key personas
Develop a World-Class Events & Field Marketing Strategy: Build and lead global events strategy including trade shows, executive roundtables, and regional events to drive pipeline and deepen customer relationships
Scale Partner Marketing: Collaborate with Business Development to scale co-marketing programs across partner ecosystem, generating partner-sourced pipeline and amplifying brand reach
Champion Data-Driven Decision Making: Partner with Revenue Operations to build multi-touch attribution model, refine target account profiles using ICP data, understand buyer journeys, measure ROI, and guide marketing investments
Foster a Culture of Experimentation: Instill "test and learn" mindset, optimize campaigns/channels/messaging via A/B testing and experimentation framework
Lead and Mentor a High-Performing Team: Manage and develop team across demand generation, events, and partner marketing; foster collaborative, results-oriented culture
Manage Performance & Budget: Own growth marketing budget, KPIs, and reporting; communicate performance to executive team and board

Skills

Key technologies and capabilities for this role

Demand GenerationAccount-Based MarketingABMEvents MarketingField MarketingDigital ChannelsContent MarketingCommunity MarketingAITech Stack Modernization

Questions & Answers

Common questions about this position

What does the VP of Growth Marketing role report to?

This role reports to the Chief Marketing Officer and will be peers with the VP of Market Strategy and the Chief Merchant.

What are the key responsibilities of this position?

The role involves architecting a global demand engine, leading ABM strategy, developing events and field marketing, scaling partner marketing, championing data-driven decisions, and fostering a culture of experimentation.

What skills and experience make an ideal candidate for this role?

Ideal candidates are data-driven 'marketing scientists' with a track record of building scalable demand engines targeting c-suite executives, expertise in modern growth practices using AI, strong views on tech stack modernization, and passion for building high-impact teams.

What is the company culture like for this team?

The team emphasizes a culture of experimentation with a 'test and learn' mindset, data-driven decision making, and building teams that drive measurable business impact.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this VP role?

This information is not specified in the job description.

Forter

Fraud prevention and identity protection services

About Forter

Forter provides a range of services designed to protect online businesses from fraud and abuse. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make instant decisions to stop fraudsters, and abuse prevention to identify unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and improve transaction conversion rates while ensuring compliance with European regulations like PSD2. The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, and aims to enhance revenue protection and customer experience for online retailers.

New York City, New YorkHeadquarters

2013Year Founded

$513.6MTotal Funding

SERIES_FCompany Stage

Cybersecurity, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Home Office Stipend

Unlimited Paid Time Off

Hybrid Work Options

Risks

Rising BNPL services complicate fraud detection and increase payment default risks.

Increased returns fraud challenges Forter's fraud prevention systems.

Shift to social media shopping introduces new fraud vectors for Forter to address.

Differentiation

Forter offers real-time, automated fraud prevention solutions for online merchants.

The company focuses on consumer-centric fraud prevention, enhancing customer experience and growth.

Forter's services include identity protection, fraud management, and payment optimization.

Upsides

Forter's AI enhancements improve decision capabilities, boosting fraud prevention effectiveness.

Partnerships with Shopify, Salesforce, and PwC enhance Forter's competitive positioning.

Integration with Gr4vy streamlines payments and mitigates risks for enterprise merchants.

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