Vice President, Strategy & Analytics at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Digital Marketing, TechnologyIndustries

Requirements

At least 10 years of experience in strategy with progressive levels of responsibility
5+ years of previous management experience, with an established skillset in creating a team culture that fosters collaboration and high-performance
Adept and interested in proactively leading and elevating strategic thinking across a portfolio of brands and leading projects
Competent in identifying meaningful, useable, and impactful insights
Able to translate data into viable business solutions to enhance strategies and meet deliverables
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Proven track record of strategically aligning campaign plans with client strategic goals and KPIs
Well versed in client presentations (inferred from context)

Responsibilities

Lead the Strategy & Analytics vision, setting the standard for and driving the impact of the function in campaign and client excellence
Develop and implement a strategic planning process that is scalable and adaptable to clients' goals and ensures effective and consistent standards across all portfolios
Contribute to brand strategy, developing relationships with clients across all levels and functions, and leading and developing the strategic competency of the team
Drive innovation and Thought Leadership both as a new business asset and across the team to drive modern and effective solutions for clients
Utilize exceptional data storytelling and problem-solving skills to present powerfully to high-profile clients and stakeholders, driving current and new business opportunities
Write and deliver strategies and POVs that support and drive client recommendations
Foster a collaborative environment across the immediate department and all teams within the company to ensure cohesive and impactful campaign delivery
Provide vision, direction, coaching, and management to individuals within the team to ensure their work aligns with the mission, goals, and values
Be a resource to support and develop the internal teams' overall competency, presence, and technical expertise to expand and grow the impact across the business and clients' results
Stay ahead of industry trends, emerging technologies, and best practices to continually push the boundaries of strategy & insights

Skills

Key technologies and capabilities for this role

StrategyAnalyticsInfluencer MarketingSocial MediaData InsightsStrategic PlanningBrand StrategyClient RelationshipsLeadershipTeam Management

Questions & Answers

Common questions about this position

What compensation and benefits does Influential offer?

Influential offers competitive compensation, flexible time off with inclusive holiday benefits, comprehensive medical, dental & vision insurance for employees, and 401(k) matching.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the VP, Strategy & Analytics role?

The role requires strategic thinking, executional excellence, data storytelling, problem-solving skills, and leadership to coach and manage the team.

What is the company culture like at Influential?

Influential has an awesome collaborative work culture with a diverse team built of people from across the country who foster collaboration across departments.

What makes a strong candidate for this VP role?

A strong candidate is a recognized expert and leader in strategy and analytics with experience driving innovation, thought leadership, client relationships, and team development in influencer marketing or social media.

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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