Vice President, Sales Strategy & Revenue Optimization at The Walt Disney Company

New York, New York, United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Theatre, Live EntertainmentIndustries

Proven expertise in ticketing and sales strategy for live entertainment, primarily Broadway, with fluency in pricing models, yield management, and CRM systems
Highly analytical, entrepreneurial, and forward-thinking, with the ability to translate complex data into clear, actionable strategies
Experience inspiring high-performing teams and fostering a culture of collaboration
Commitment to championing equity, diversity, and inclusion in internal operations and guest outreach
Strong network of industry relationships, particularly with ticketing partners and agencies
Alignment with Disney’s mission to share the magic of live entertainment and inspire the next generation of audiences

Lead the Sales & Ticketing team to design and execute brand-forward sales strategies that maximize revenue for all Broadway and North American Touring Productions
Drive yield management practices to optimize gross revenues
Serve as DTG’s primary liaison with Ticketmaster, including negotiations and oversight of third-party ticketing platforms (e.g., Broadway.com, Today Tix, Entertainment Benefits Group)
Ensure compliance with PCI and ADA standards
Build and maintain strong partnerships across the Broadway community
Champion the adoption of emerging technologies, particularly AI, to advance sales and ticketing practices and anticipate future consumer behaviors
Represent DTG in collaboration with The Walt Disney Parks & Resorts (WDPR) Marketing Strategy & Insights (MSI) team, leveraging advanced analytics to drive incremental profitability
Lead DTG’s database management and audience segmentation efforts to deliver highly targeted communications and ticket sales
Serve as DTG’s lead representative on CRM, data governance, privacy, and compliance across The Walt Disney Company (TWDC)
Oversee DTG’s demographic research and integrate AI tools to streamline forecasting, reporting, and segmentation
Establish DTG as an industry leader in using AI-driven analytics to predict guest behavior, optimize campaigns, and grow lifetime value
Lead pilot programs (inferred from incomplete description)