Vice President, Product Marketing at Grayscale Investments

Stamford, Connecticut, United States

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Assets, Cryptocurrency, Investment ManagementIndustries

Requirements

8–15 years of product or product marketing experience in financial services, fintech, crypto, or high-growth sectors
Bachelor’s degree in Marketing, Finance, Communication or equivalent experience
Deep understanding of investment products, distribution dynamics, and markets
Proven success launching and enhancing product adoption through strategic GTM campaigns and sales enablement
Strong analytical mindset, translating market insights into strategies and measuring impact
Excellent communicator with storytelling skills across collateral, presentations, and training
Experience leading cross-functional initiatives and influencing without authority
Comfortable working with modern martech stacks (CRM, analytics, automation)
Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries

Responsibilities

Own the go-to-market strategy and positioning for Grayscale’s product suite, crafting compelling messaging, narratives, and competitive differentiation
Develop and maintain sales enablement tools and training that empower internal teams and distribution partners to drive adoption
Lead product launch planning and execution in coordination with Marketing, Sales, Product, and Compliance
Translate market intelligence, customer insights, and competitive analysis into actionable marketing strategies and content
Manage integrated product marketing campaigns across digital, content, PR, and events to support AUM growth
Define KPIs, track performance, and report on product marketing effectiveness and impact
Serve as the connective tissue between Product and Distribution teams to ensure alignment across roadmap, messaging, and GTM execution

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessagingSales EnablementProduct LaunchCompetitive DifferentiationNarrative Development

Questions & Answers

Common questions about this position

What prior experience is required for the Vice President, Product Marketing role?

Candidates need 8–15 years of product or product marketing experience in financial services, fintech, crypto, or high-growth sectors, along with a Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.

What are the key responsibilities of this position?

The role involves owning go-to-market strategy and positioning, developing sales enablement tools, leading product launches, translating market intelligence into strategies, managing campaigns, defining KPIs, and aligning Product and Distribution teams.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Vice President role?

A strong candidate has proven success launching products through strategic GTM campaigns and sales enablement, a deep understanding of investment products and markets, and a strong analytical mindset for translating insights into strategies.

Grayscale Investments

Manages investment products for digital assets

About Grayscale Investments

Grayscale Investments manages digital assets, focusing on cryptocurrency and blockchain markets. It offers investment products like exchange-traded funds (ETFs) and trusts, allowing clients to invest in digital currencies such as Bitcoin and Ethereum while ensuring regulatory compliance. The company earns revenue through management fees based on assets under management and serves a diverse clientele, including institutional investors. Grayscale's goal is to provide accessible investment opportunities in the digital asset space, helping clients diversify their portfolios.

New York City, New YorkHeadquarters

2013Year Founded

$886.6MTotal Funding

IPOCompany Stage

Crypto & Web3, Financial ServicesIndustries

51-200Employees

Risks

Increased competition from other digital asset firms could dilute Grayscale's market share.

Regulatory scrutiny on cryptocurrency products may lead to stricter compliance requirements.

Volatility of altcoins poses a risk of significant asset devaluation.

Differentiation

Grayscale offers regulated investment products in the digital asset space.

The company provides exposure to digital assets without direct ownership challenges.

Grayscale's Bitcoin Trust is the first SEC-reporting digital currency investment vehicle.

Upsides

Grayscale is expanding its product range with 39 new altcoins for Q1 2025.

The company predicts smart contracts will be a top-performing sector in Q1 2025.

Grayscale's inclusion of Solana DeFi apps highlights new investment opportunities.

Land your dream remote job 3x faster with AI

Try Jobo Free