Vice President, Product Marketing at Illumio

Pierce, Idaho, United States

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$271,000 – $325,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role
Must have a Cloud-focused cybersecurity background
Proven success in leading cross-functional teams to launch and grow products in a competitive market
Strong background in B2B/B2C marketing, preferably within industry or vertical
Experience with SaaS, technology, or other fast-moving industries is highly preferred
Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging
Strong leadership and team management skills with a track record of building and mentoring high-performing teams
Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams
Data-driven mindset with experience using analytics and market research to drive decision-making
Ability to work in a fast-paced, dynamic environment while managing multiple priorities
Bachelor’s degree

Responsibilities

Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies
Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators
Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints
Champion the voice of the customer to ensure products and marketing resonate with target audiences
Lead the development of go-to-market plans for new product launches and feature enhancements
Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams
Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition
Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions
Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation
Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth
Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams
Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyPositioningMessagingPricing StrategySales EnablementMarket ResearchCustomer InsightsProduct LaunchesMarketing Collateral

Questions & Answers

Common questions about this position

What is the salary range for the Vice President, Product Marketing role?

The salary range is $271K - $325K.

Is this a remote or hybrid position?

This is a hybrid position.

What key skills and experiences are required for this role?

Candidates need proven ability to build and scale community-driven growth initiatives, deep understanding of Product-Led Growth strategies with hands-on experience in user acquisition, engagement, retention, and expansion, plus leadership in product marketing strategy, go-to-market plans, and team mentoring.

What is the company culture like at Illumio?

Illumio fosters an inclusive environment with a collaborative spirit, innovative solutions, and a high-performance culture focused on results, collaboration, and innovation within a creative and dynamic marketing team.

What makes a strong candidate for this VP Product Marketing position?

Strong candidates will have experience leading product marketing strategy, collaborating across product, sales, and marketing teams, driving go-to-market plans, and demonstrating expertise in community-driven growth and Product-Led Growth strategies.

Illumio

Cybersecurity solutions for data protection

About Illumio

Illumio provides cybersecurity solutions for large enterprises, focusing on data protection and network security. Its main product, the Adaptive Security Platform (ASP), uses micro-segmentation to divide networks into smaller sections, which helps prevent the spread of cyber threats. The company operates on a subscription-based model, allowing clients to access its services continuously. Illumio aims to ensure comprehensive protection for data centers and cloud environments.

Sunnyvale, CaliforniaHeadquarters

2013Year Founded

$542.5MTotal Funding

SERIES_FCompany Stage

CybersecurityIndustries

501-1,000Employees

Benefits

HSA

Health Reimbursement Account

Wellness Program

Fitness Subsidies

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short-Term Disability

Long-Term Disability

FSA

Leave of Absence

Paid Holidays

Unlimited Vacation

Paid Family Leave

Paid Vacation

Personal/Sick Days

Company Equity

401(k)

Performance Bonus

Promote from Within

Lunch and Learns

Work Visa Sponsorship

Leadership Training Program

Commuter Benefits Program

Casual Dress

Pet-Friendly Office

Happy Hours

Snacks

Some Meals Provided

Diversity, Equity, and Inclusion Program

Flexible Work Hours

Remote Work Opportunities

Hybrid Work Opportunities

On-Site Cafeteria

Work-From-Home Stipend

Risks

Competitors' rapid adoption of AI-driven solutions could erode Illumio's market share.

Complex hybrid environments may challenge Illumio's integration and performance.

Global cybersecurity skills shortage could hinder Illumio's operational scaling.

Differentiation

Illumio specializes in adaptive security solutions for large enterprises.

The company offers a unique micro-segmentation approach to limit breach spread.

Illumio's Adaptive Security Platform provides comprehensive visibility and encryption.

Upsides

AI-driven automation in cybersecurity is gaining traction, benefiting Illumio's offerings.

Demand for Zero Trust architecture is increasing, aligning with Illumio's solutions.

Global micro-segmentation market is expected to grow significantly, boosting Illumio's prospects.

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