Vice President of Marketing at Spiria

Gatineau, Quebec, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

University degree in marketing, communications, business administration, or a related field
A minimum of 10 years of experience in marketing, including at least 5 years in a leadership role
Excellent communication skills in both French and English, spoken and written
Significant experience within a B2B service organization, ideally in a context of transformation or growth
Strong experience in marketing planning, budget management, and strategic influence, with the ability to effectively engage stakeholders to maximize commitment and impact
Proven ability to support sales in complex or consultative environments
Ability to identify business challenges and develop digital marketing strategies that integrate SEO, GEO, CRM data management, and other digital levers to optimize performance and return on investment
Actively monitors emerging trends and integrates disruptive opportunities into the marketing strategy
Demonstrates a mobilizing leadership style that fosters team development, cohesion, and engagement within a culture of excellence, innovation, and collaboration

Responsibilities

In collaboration with the executive team, defines the annual marketing plan focused on sales growth and employer brand promotion
Conducts a comprehensive assessment of the marketing department and implements an action plan to establish a strong and forward-looking marketing vision
Actively supports the sales teams by developing tools, content, and strategies aligned with business objectives to maximize performance and strengthen client impact
Leads and guides a multidisciplinary marketing team in alignment with Spiria’s management philosophy and culture
Develops and maintains the company’s pricing, service offering, and internal and external communication strategy
Designs and manages the marketing budget while monitoring initiative performance and return on investment
Oversees the performance of digital channels, including the website, publications, and advertising campaigns
Manages relationships with external suppliers and ensures the quality, consistency, and effectiveness of deliverables
Oversees the production and distribution of promotional materials, CRM management, and the implementation of client recognition and loyalty programs
Actively contributes to fostering an innovative marketing culture built on collaboration, creativity, and operational excellence

Skills

Key technologies and capabilities for this role

Marketing StrategySales SupportEmployer BrandingDigital MarketingCRM ManagementBudget ManagementTeam LeadershipContent CreationCampaign ManagementB2B MarketingCommunication StrategyROI Analysis

Questions & Answers

Common questions about this position

What experience is required for the Vice President of Marketing role?

A university degree in marketing, communications, business administration, or a related field is required, along with a minimum of 10 years of experience in marketing, including at least 5 years in a leadership role.

What language skills are needed for this position?

Excellent communication skills in both French and English, spoken and written, are required.

What leadership qualities are expected in this role?

The role requires a mobilizing leadership style that fosters team development, cohesion, and engagement within a culture of excellence, along with leading a multidisciplinary marketing team in alignment with Spiria’s management philosophy and culture.

What is the company culture like at Spiria?

Spiria emphasizes a management philosophy and culture that promotes collaboration, creativity, operational excellence, and innovation in marketing.

What makes a strong candidate for this VP of Marketing position?

Strong candidates will have significant B2B service experience in transformation or growth contexts, proven ability to support sales with digital strategies including SEO, GEO, and CRM, plus expertise in marketing planning, budget management, and strategic stakeholder engagement.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Spiria

Custom software development and IT consulting

About Spiria

Spiria creates custom software solutions and digital experiences for clients in North America, ranging from startups to large enterprises. Their approach combines a focus on understanding client needs, using data to guide design, and delivering software that provides real value. Services include software development, digital transformation, and IT consulting. Spiria employs skilled professionals who integrate into clients' agile teams, ensuring efficient project completion. The company is known for its high-quality, nearly bug-free code and strong client relationships, which contribute to its success. Spiria aims to drive the future of the software-driven economy by leveraging customer insights and maintaining a reputation for expertise.

Montreal, CanadaHeadquarters

2003Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Enterprise SoftwareIndustries

51-200Employees

Benefits

Hybrid Work Options

Paid Vacation

Paid Sick Leave

401(k) Company Match

Health Insurance

Wellness Program

Risks

Increased competition from local startups in Montreal threatens Spiria's regional market share.

Rapid technological changes may require continuous adaptation and investment from Spiria.

Economic downturns could impact clients' budgets for custom software solutions.

Differentiation

Spiria offers North American-based project management, ensuring high-quality customer service.

The company integrates seamlessly into clients' agile teams for efficient project completion.

Spiria is praised for delivering virtually bug-free, high-quality code.

Upsides

Rising demand for custom software solutions post-pandemic boosts Spiria's market potential.

Nearshoring trends in North America favor Spiria's local operations.

Growing interest in AI-driven tools enhances Spiria's productivity and market reach.

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