Vice President, Marketing - Small Giant Games at Zynga

Helsinki, Uusimaa, Finland

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Interactive EntertainmentIndustries

Requirements

Extensive experience in marketing leadership roles within free-to-play mobile games
Deep expertise in player behavior and platform ecosystems
Strategic mindset paired with hands-on execution capabilities
Experience combining creative vision with analytical rigor
Ability to develop strategies that excite players and deliver strong business results

Responsibilities

Direct and own all marketing for the studio and the games developed
Partner with the studio leadership team and central marketing partners to develop best-in-class go-to-market plans and long-term franchise strategies
Develop best-in-class marketing strategies and tactics for titles across all platforms
Drive overall strategy and partner with central marketing and UA teams to drive excellent execution at all stages of the games' life cycle
Guide and collaborate with central marketing team focused on media strategy
Oversee all marketing operations and spearhead comprehensive strategies spanning the entire marketing funnel
Guide and inspire the team across creative strategy, production, network optimization, and ASO
Optimize early game experiences to amplify marketing effectiveness and drive player engagement
Develop and execute global go-to-market plans that deliver exceptional ROI
Partner closely with Small Giant's leadership team to shape overall company strategy and future vision
Collaborate with marketing leaders across Zynga studios to share insights, exchange best practices, and drive innovation

Skills

Global Marketing

Marketing Strategy

Go-to-Market

Leadership

Strategic Planning

Team Management

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

Land your dream remote job 3x faster with AI

Try Jobo Free