Vice President, Design & Innovation at Rothy's

San Francisco, California, United States

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$250,000 – $325,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, FootwearIndustries

Requirements

(Details are missing in the provided job description)

Responsibilities

Define and drive the overall product vision, aligning with Rothy’s brand
Identify new innovations for Rothy’s to bring to market, providing options to bring to life
Identify new materials, manufacturing techniques, constructions, categories and customer solutions
Evolve and define our product branding and design language through material developments, trim elements, product and insole branding evolution, outsole branding and connected packaging synergies
Continuously canvas market for customer-curious ideas - customer benefits, issue solutions, new end uses - ideas that could thrill and surprise our customers
Use market cues and directional design insights to identify critical trends, and materials, and ensure they are in Rothy’s pipeline
Be highly curious and informed of market trends, consumer insights, product selling patterns and competitive landscape to inform design direction and keep the brand relevant and forward-thinking
Lead the development of seasonal product design big product idea strategies that balance innovation with commercial viability
Drive seasonal color palette, balancing commercial needs with must-have colors
Lead the design and development of product assortments by season
Oversee the end-to-end design process, from concept to final sample
Lead the creation of sketches, prototypes, and tech packs for new products, providing guidance, asking questions, offering new options and alternatives
Develop, coach, and inspire a high-performing design team, fostering a culture of innovation, creativity, collaboration, and accountability
Advocate for Design team needs and resource needs to ensure design is set up for success - identify needed tools, processes, human resources, professional resources, and advocate for them in advance of budgeting to ensure Design team has best in class opportunities

Skills

Product Design

Design Innovation

Material Development

Market Research

Trend Forecasting

Consumer Insights

Brand Strategy

Product Strategy

Rothy's

Sustainable footwear and accessories brand

About Rothy's

Rothy's creates stylish footwear and accessories using recycled materials, such as plastic bottles and marine plastic. Their products include shoes, handbags, and other accessories, all designed for environmentally conscious consumers. Rothy's operates through a direct-to-consumer model, selling products online at rothys.com, which allows them to control their brand and customer experience. What sets Rothy's apart from competitors is their strong commitment to sustainability, continuously using eco-friendly materials and practices to reduce environmental impact. The company's goal is to provide fashionable and comfortable products while promoting environmental responsibility.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$235.4MTotal Funding

SECONDARYCompany Stage

Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from sustainable fashion brands may dilute Rothy's market position.

Reliance on Amazon could reduce profit margins due to commission fees.

New leadership may lead to strategic shifts that alienate existing customers.

Differentiation

Rothy's uses a proprietary 3D knitting process to reduce material waste.

The company repurposes single-use plastic bottles into stylish, sustainable footwear and accessories.

Rothy's operates a TRUE Zero Waste certified factory, enhancing its sustainability credentials.

Upsides

Rothy's expansion into Amazon increases brand accessibility and customer reach.

The flagship store in NYC enhances brand visibility and customer engagement.

Rothy's leadership changes may bring fresh strategic insights and growth opportunities.

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