Zeno Group

Vice President, Corporate Affairs Digital

Chicago, Illinois, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, ConsultingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, with a Master's degree being preferred, and have at least 10 years of experience in digital marketing, with a strong focus on corporate and B2B strategy, and a proven track record of leading digital workstreams for key corporate clients. Expertise in executive visibility, thought leadership, social media strategy, paid social (particularly LinkedIn), online corporate storytelling, SEO, and website development is required, alongside a deep understanding of the digital media landscape across consumer and B2B channels. Knowledge of the global digital ecosystem and experience with developing data-driven strategies leveraging market insights is highly desired.

Responsibilities

The Vice President, Corporate Digital will lead digital workstreams for corporate clients, including executive visibility and thought leadership, executive and corporate social media strategy, paid social, and online corporate storytelling. They will develop data-driven strategies, cultivate senior client relationships, drive execution of digital campaigns, mentor junior teammates, and lead matrixed teams across specialties such as creative, analytics, and paid media. The role involves proactively providing counsel to C-level executives, delivering measurable thought leadership campaigns, and keeping the wider Corporate team informed of digital innovation and best practices.

Skills

social media strategy
SEO
paid social
LinkedIn
executive visibility
thought leadership
copywriting
creative concepting
digital media landscape
market insights
data-driven strategies

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Key Metrics

Town of Southampton, New YorkHeadquarters
1998Year Founded
SEEDCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.
Intensifying competition from digital-first agencies threatens Zeno Group's market share.
Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.
The company leverages new media platforms like TikTok for unique audience engagement.
Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.
Growing demand for crisis communication services presents expansion opportunities for PR firms.

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