Vice President, Brand

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consulting, Consumer GoodsIndustries

Requirements

Candidates should possess at least 8 years of consumer PR experience in an agency setting with large consumer brands, a history of success in providing sound creative and strategic counsel to clients, and a collaborative spirit with the ability to manage multiple priorities and work against deadlines. Experience successfully overseeing 360 integrated brand programs, including both ongoing storytelling (news bureau) and product launch campaigns, and expertise across the earned media landscape are also required.

Responsibilities

The Vice President, Brand will develop and execute integrated PR strategies and programs in the Brand practice, monitor and interpret changes in employment legislation across North America and develop HR policies to ensure compliance, conduct audits, deliver training, and advise management on HR-related risk mitigation strategies, work closely with other agency SMEs as part of a large integrated team and collaborate across corporate, social media, influencer and analytics, support 1-2 large existing clients, participate in new business opportunities, deliver on clients’ business objectives, navigate challenging conversations in real-time, and energize teams.

Skills

Earned Media

Strategic Counsel

Account Management

Integrated Marketing

Storytelling

Client Communication

Creative PR

Brand Programming

Influencer Marketing

Analytics

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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