UX Researcher at ibotta

Denver, Colorado, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer RewardsIndustries

Requirements

3-5 years experience of applied UX research in an in-house or agency setting
Bachelor’s degree or equivalent experience
Curiosity - both in the work to be done and in growing your skills as a UX researcher
Ability to thrive in an environment of ambiguity as we grow the UXR practice
Experience scoping and conducting complex research projects
Understanding of the strengths and shortcomings of different research methods - and when and how to select one approach over another
Candidates must live in the United States
Located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday)

Responsibilities

Use a mix of qualitative and quantitative methodologies to understand our users and business environment in three contexts: up-front generative discovery (e.g. user and stakeholder interviews, journey mapping, service blueprinting, task analysis, personas/JTBD), partnering with designers in the iterative design process (e.g. usability testing, click testing, information architecture card sorting & tree tests), and post-launch optimization and continuous discovery efforts (e.g. A/B & multivariate testing, UMUX and other user sentiment surveys)
Advocate for both UXR as a practice (principles, methodology, operations) as well as the specific insights and ramifications of your research efforts
Collaborate frequently with designers, product managers, and data analysts
Champion UXR with engineering, business development, and marketing partners
Use industry standard tools such as UserTesting, Miro, Qualtrics, dScout, Google Workspace, Slack, etc
Be a self-starter managing and communicating your priorities, timelines, and projects’ strategic direction
Geek out with research team members about best practices, new tools, and unexpected insights
Embrace and uphold Ibotta’s Core Values of Integrity, Boldness, Ownership, Teamwork, Transparency, and A good idea can come from anywhere

Skills

UX Research

Qualitative Research

Quantitative Research

User Interviews

Journey Mapping

Service Blueprinting

Task Analysis

Personas

JTBD

Usability Testing

Click Testing

Card Sorting

Tree Testing

A/B Testing

Multivariate Testing

UMUX

UserTesting

Miro

Qualtrics

dScout

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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