Bardel Entertainment

User Acquisition Specialist

South America

$28,000 – $40,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Gaming, Interactive EntertainmentIndustries

Requirements

Candidates should have at least 1 year of experience in mobile gaming user acquisition and expertise in setting up Meta campaigns. Familiarity with Google Ads, TikTok, Unity Ads, IronSource, AppLovin, and other ad platforms is expected, along with experience using MMPs like Adjust and Appsflyer for campaign setup and analysis. Experience with creative strategy for UA and strong written and verbal communication skills in English are necessary. The ability to thrive in a fast-moving, high-growth gaming environment is also required.

Responsibilities

The User Acquisition Specialist will set up and run art tests and test market campaigns, analyzing results and communicating them to developers for product improvement. They will execute global user acquisition post-launch strategies across various paid channels, optimize ad spend allocation to maximize ROAS, and design, launch, and scale campaigns with A/B testing and creative iteration. This role involves partnering with product, data, and creative teams to align campaigns with in-game KPIs and player lifecycle, and staying updated on industry trends and new tools.

Skills

Mobile User Acquisition
Performance Marketing
Paid Social
SDK
DSPs
Search Advertising
Influencer Marketing
A/B Testing
Creative Strategy
Meta Campaigns
Google Ads
TikTok Ads
Unity Ads
IronSource
AppLovin
MMPs
Adjust
Appsflyer
Data Analysis
ROAS Optimization
Player Retention
Influencer Marketing
Organic Growth
Brand Marketing
Cross-platform Marketing

Bardel Entertainment

Produces 2D, 3D, hybrid animation for VOD/SVOD

About Bardel Entertainment

Bardel Entertainment specializes in 2D, 3D, and hybrid animation, creating content for VOD/SVOD platforms and collaborating with industry giants like Netflix, Disney, and Warner Brothers. Their renowned expertise lies in producing popular series such as The Dragon Prince and Rick and Morty, utilizing advanced animation technologies.

None, CanadaHeadquarters
1987Year Founded
M_AND_ACompany Stage
EntertainmentIndustries
201-500Employees

Risks

Competition from international studios, especially in Asia, is increasing.
AI-driven tools may reduce demand for traditional animation services.
Streaming platforms producing in-house content may decrease external service demand.

Differentiation

Bardel is North America's leading animation services provider.
Bardel excels in real-time animation using Unreal Engine technology.
Bardel is adopting eco-friendly practices in animation production.

Upsides

Demand for animated content on streaming platforms is increasing.
Adult animation is gaining popularity, opening new market segments.
AI integration enhances creative processes and reduces animation costs.

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