Experiential Marketing Director
Candid HealthSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Marketing, SportsIndustries
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field
- 8+ years of experience in marketing or related discipline
- 5 years in experiential marketing
- 3 years of supervisory experience or experience leading complex cross-functional initiatives
- Outstanding written and verbal communication skills, including deck and brief development
- Entrepreneurial mindset with comfort with ambiguity and a bias for action
- Strong track record of creating innovative, differentiated experiential activations that deliver customer value and brand impact
- Familiarity with the sports marketing landscape and the nuances of sports partnerships
- Highly creative approach with ability to think big
- Exceptional collaboration skills for working with and energizing cross-functional partners
- Excellent communication skills, including writing compelling briefs and strategic narratives, and presenting complex ideas to senior leaders
- Meticulous attention to detail
- Experience negotiating and executing sponsorship and partnership agreements
- Passion for or experience with soccer preferred
- Ability to work from Hoboken, NJ office (not remote)
Responsibilities
- Lead day-to-day strategy and execution for all Walmart Soccer experiential initiatives
- Serve as a key liaison with internal teams (e.g., Brand Partnerships) and external agency partners
- Develop data- and insight-driven experiential strategies and integrated marketing plans that connect across channels and business units
- Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results
- Monitor and optimize program performance, identifying opportunities to refine or scale tactics to achieve marketing and business goals
- Serve as a thought leader on the Experiential team, contributing to overarching strategy and ensuring alignment across Walmart Marketing
- Lead, mentor, and develop a team of marketers, fostering a culture of innovation, collaboration, and continuous improvement
- Drive innovation, identifying white-space opportunities and new approaches that elevate Walmart Soccer and the broader Experiential portfolio
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this a remote position?
No, this is not a remote role. The hired associate is required to work from the Hoboken, NJ office.
What experience is required for this role?
A strong track record of creating innovative, differentiated experiential activations that deliver customer value and brand impact is required, along with experience in sports marketing and a passion for soccer as strong pluses.
What salary or compensation does this position offer?
This information is not specified in the job description.
What kind of team will I be leading in this role?
You will lead, mentor, and develop a team of marketers, fostering a culture of innovation, collaboration, and continuous improvement.
What makes a strong candidate for this position?
Candidates with an entrepreneurial mindset, comfort with ambiguity, bias for action, grit, highly creative approach, exceptional collaboration skills, and familiarity with sports marketing will stand out.
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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