Sr. Director, Marketing Strategy & Analytics
TwilioSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Retail, MarketingIndustries
Requirements
- 10+ years of marketing or creative experience especially in digital media and marketing in the multi-brand retail industry, or at tech platforms, ad agencies, brands, or media companies
- College degree - BA or BFA preferred in Marketing, Design or Advertising
- Creative and strategic marketer with the talent to conceptualize novel ideas and innovative approaches to work
- Demonstrated expertise developing and executing customer-facing communications and reports
- Deep understanding of current digital and social trends and the competitive landscape
- Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations
- The drive to excel
Responsibilities
- Develop innovative and forward-thinking marketing and creative solutions for Walmart Connect advertisers inspired by collaborative creative thought leadership
- Actively engage in cross-functional planning sessions with product, strategy, marketing, and sales to develop, execute, and optimize actionable, results-oriented category and supplier-specific media and marketing strategies
- Develop and execute creative strategies for top brands, aligning with marketing and business objectives
- Lead and inspire a team of creative professionals
- Curate, author and amplify creative narratives across the organization
- Oversee multiple projects concurrently in a fast-paced environment
- Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback
- Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmart’s supplier advertising initiatives and Walmart’s own customer messaging
- Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, cross-category solutions, seasonal, site experience and product teams
Skills
Creative Strategy
Omnichannel Marketing
Storytelling
Business Writing
Visual Presentation
Project Management
Data Insights
Team Leadership
Marketing Campaigns
Retail Media
Case Studies
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
Related Jobs
RemoteRemoteProduct Marketing Manager, Marketing Solutions
AmplitudeSalary not specified
RemoteHead of Marketing
Maze$232,100 - $273,000/year
- Full Time
- Senior (5 to 8 years)
RemoteCreative Strategy Director
QuinceSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteMarketing Operations Manager
BrightwheelSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteSenior Brand Marketing Manager
Maven ClinicSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteLifecycle Marketing Manager, Placements
RooSalary not specified
- Full Time
- Mid-level (3 to 4 years)
RemoteDirector, Marketing
RPS North AmericaSalary not specified