Trend Researcher

Ukraine

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, Mobile AppsIndustries

Requirements

Candidates should have experience as a creator with a strong portfolio and following, demonstrating an ability to grab attention. A deep understanding of the health and fitness industry, including top creators, content types, audiences, and effective hooks, is required. Familiarity with the full production process from concept to edit, including technical knowledge to enhance UGC quality, is essential. The ideal candidate will balance creative instinct with performance rigor, knowing when to innovate and when to iterate on proven strategies. Living and breathing TikTok and platform-native content, staying ahead of trends, is a must.

Responsibilities

The Trend Researcher will write sharp, actionable creative briefs for UGC to drive performance and bridge communication between Content Production and UGC teams. They will collaborate with creative producers to shape messaging and angles for various platforms, and transform brainstorms into clear content plans from idea to final asset. Responsibilities include selecting appropriate creators, managing UGC production, researching trends, analyzing audience behavior, and monitoring competitors to generate breakthrough ideas. The role involves delivering bi-weekly social trend reports with actionable insights and examples, experimenting with AI creative tools, and overseeing production with a strong understanding of modern techniques for scroll-stopping hooks.

Skills

Trend Research

Content Strategy

Creative Briefs

Performance Marketing

Social Media

TikTok

Reels

UGC Production

Creator Management

Audience Analysis

Competitor Analysis

Messaging

Storytelling

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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