Trade Marketing Specialist at Puffco

Los Angeles, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cannabis, Consumer GoodsIndustries

Requirements

5+ years of experience in trade marketing, channel marketing, or sales enablement within consumer goods, cannabis, or related industries
Strong understanding of sales processes, channel programs, and go-to-market planning
Excellent project management, communication, and organizational skills with the ability to manage multiple priorities
Proficiency in Microsoft Office, Salesforce, Klaviyo, Asana, Figma, and Canva
Experience developing and managing sell-in tools, trade communications, and partner engagement programs for high-growth consumer brands
Analytical, detail-oriented, and collaborative, with a passion for innovative products, retail culture, and supporting retail and distribution partners

Responsibilities

Plan and execute trade marketing initiatives supporting product launches, channel programs, and promotional campaigns with Sales, Sales Operations, Product Marketing, and Retail Marketing
Develop and manage sell-in materials and communications—product catalogs, sales sheets, pricing tools, and partner updates—ensuring Sales teams and retail partners are aligned and equipped
Collaborate with Product Marketing to translate product stories and features into effective sales-facing content
Act as the operational connector between Marketing, Sales, and Sales Operations, aligning processes, timelines, and execution
Lead trade communication efforts to drive awareness of programs and launches across Sales teams and retail partners
Partner with Retail Marketing to ensure seamless handoff between sell-in initiatives and in-store execution strategies
Support development and ongoing management of Puffco’s training programs, ensuring content, systems, and processes are aligned with sales priorities and partner needs
Manage timelines, deliverables, and asset coordination for trade marketing projects across teams
Track and report on trade marketing performance, adoption, and opportunities for improvement
Identify insights and best practices to optimize future trade programs and partner engagement

Skills

Key technologies and capabilities for this role

Trade MarketingGo-to-Market StrategySell-In ProgramsProduct LaunchesRetail MarketingSales EnablementPromotional CampaignsChannel ProgramsSales OperationsProduct Marketing

Questions & Answers

Common questions about this position

What is the salary or compensation for the Trade Marketing Specialist role?

This information is not specified in the job description.

Is this Trade Marketing Specialist position remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for the Trade Marketing Specialist role?

Key skills include planning and executing trade marketing initiatives, developing sell-in materials like product catalogs and sales sheets, cross-functional collaboration with Marketing, Sales, and Operations teams, and program management with timelines and reporting.

What is the company culture like at Puffco?

Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision, striving for a driven and unique business culture that respects and honors employees, partners, and customers; it has been listed by MG Magazine as one of the 50 best companies to work for.

What makes a strong candidate for the Trade Marketing Specialist position?

Strong candidates excel in cross-functional coordination, translating product strategies into sell-in programs, managing trade communications and materials, and handling program timelines to support sales teams and retail partners effectively.

Puffco

Produces high-quality vaporizers for cannabis

About Puffco

Puffco specializes in creating high-quality vaporizers and accessories for consuming cannabis concentrates. Their products, such as the Peak Pro and Puffco Travel Glass, are designed to provide a clean and potent experience without harmful materials affecting the vapor. Puffco stands out from competitors by focusing on user-friendliness and ensuring that their devices are free from glues, fibers, or chemicals that could compromise purity. The company operates a direct-to-consumer model, selling primarily through their website and engaging with customers via online communities. Puffco aims to enhance the cannabis consumption experience while building a loyal customer base through innovation and community involvement.

Los Angeles, CaliforniaHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Flexible Time-Off

Company Social Events

Risks

Increased competition from brands like Utillian could impact Puffco's market share.

Limited-edition collections may not sustain interest without regular innovations.

High-end product focus may limit market reach during economic downturns.

Differentiation

Puffco's products are acclaimed for their purity, with no glues or chemicals.

The company offers a direct-to-consumer model, enhancing customer engagement and loyalty.

Puffco's innovative designs have earned it numerous awards, including Brand of the Year 2023.

Upsides

Growing interest in eco-friendly products could benefit Puffco's sustainable practices.

The rise of customizable vaping experiences aligns with Puffco's product offerings.

Cannabis tourism presents opportunities for exclusive Puffco partnerships and experiences.

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