Trade Marketing Specialist at Puffco

Los Angeles, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cannabis, Consumer GoodsIndustries

Requirements

5+ years of experience in trade marketing, channel marketing, or sales enablement within consumer goods, cannabis, or related industries
Strong understanding of sales processes, channel programs, and go-to-market planning
Excellent project management, communication, and organizational skills with the ability to manage multiple priorities
Proficiency in Microsoft Office, Salesforce, Klaviyo, Asana, Figma, and Canva
Experience developing and managing sell-in tools, trade communications, and partner engagement programs for high-growth consumer brands
Analytical, detail-oriented, and collaborative, with a passion for innovative products, retail culture, and supporting retail and distribution partners

Responsibilities

Plan and execute trade marketing initiatives supporting product launches, channel programs, and promotional campaigns with Sales, Sales Operations, Product Marketing, and Retail Marketing
Develop and manage sell-in materials and communications—product catalogs, sales sheets, pricing tools, and partner updates—ensuring Sales teams and retail partners are aligned and equipped
Collaborate with Product Marketing to translate product stories and features into effective sales-facing content
Act as the operational connector between Marketing, Sales, and Sales Operations, aligning processes, timelines, and execution
Lead trade communication efforts to drive awareness of programs and launches across Sales teams and retail partners
Partner with Retail Marketing to ensure seamless handoff between sell-in initiatives and in-store execution strategies
Support development and ongoing management of Puffco’s training programs, ensuring content, systems, and processes are aligned with sales priorities and partner needs
Manage timelines, deliverables, and asset coordination for trade marketing projects across teams
Track and report on trade marketing performance, adoption, and opportunities for improvement
Identify insights and best practices to optimize future trade programs and partner engagement

Skills

Trade Marketing

Go-to-Market Strategy

Sell-In Programs

Product Launches

Retail Marketing

Sales Enablement

Promotional Campaigns

Channel Programs

Sales Operations

Product Marketing

Puffco

Produces high-quality vaporizers for cannabis

About Puffco

Puffco specializes in creating high-quality vaporizers and accessories for consuming cannabis concentrates. Their products, such as the Peak Pro and Puffco Travel Glass, are designed to provide a clean and potent experience without harmful materials affecting the vapor. Puffco stands out from competitors by focusing on user-friendliness and ensuring that their devices are free from glues, fibers, or chemicals that could compromise purity. The company operates a direct-to-consumer model, selling primarily through their website and engaging with customers via online communities. Puffco aims to enhance the cannabis consumption experience while building a loyal customer base through innovation and community involvement.

Los Angeles, CaliforniaHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Flexible Time-Off

Company Social Events

Risks

Increased competition from brands like Utillian could impact Puffco's market share.

Limited-edition collections may not sustain interest without regular innovations.

High-end product focus may limit market reach during economic downturns.

Differentiation

Puffco's products are acclaimed for their purity, with no glues or chemicals.

The company offers a direct-to-consumer model, enhancing customer engagement and loyalty.

Puffco's innovative designs have earned it numerous awards, including Brand of the Year 2023.

Upsides

Growing interest in eco-friendly products could benefit Puffco's sustainable practices.

The rise of customizable vaping experiences aligns with Puffco's product offerings.

Cannabis tourism presents opportunities for exclusive Puffco partnerships and experiences.

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