Senior Marketing Manager - Search & Display
Blinkist- Full Time
- Senior (5 to 8 years)
StackAdapt
Candidates should possess a Bachelor’s degree in Computer Science, Business, Data Science, or a related field, with a Master’s degree being a plus. They should have 3-5 years of experience as a Product Manager (Technical) with a proven track record of delivering impactful solutions in advertising technology, along with expertise in ad serving and bidding processes.
The Technical Product Manager will act as a leader and subject matter expert in mobile app attribution and measurement, guiding cross-functional teams and influencing stakeholders. They will collaborate directly with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Kochava, and Branch, providing performance recommendations and implementing new features. The role involves gaining a deep understanding of StackAdapt’s internal infrastructure and ML pipeline, identifying and addressing MMP-specific customizations, and working closely with Data Analytics and Business Intelligence teams to develop reporting tools. Furthermore, they will partner with MMPs to resolve issues, collaborate with Engineering and Machine Learning teams to optimize models, and enhance UI/UX interfaces to reflect attribution insights.
Programmatic advertising and digital marketing platform
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.