SVP, Social - Digital Strategy & Insights, Marketing at Blackstone

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Financial Services, Private EquityIndustries

Requirements

10+ years of experience in social media management, with a proven track record of leadership, innovation, and driving measurable results in a fast-paced environment
7+ years of experience building and overseeing large social media programs for brands and their people
Proven track record successfully executing social strategies and demonstrating ROI to internal stakeholders
Deep industry knowledge around best practices on social, digital culture and trends, and an innate curiosity for how it shapes marketing and communications
Strong understanding of social media platforms, analytics, and tools
Exceptional leadership, interpersonal skills and creative sensibilities
Ability to work in a fast-paced environment and manage multiple priorities effectively
Experience in the financial services or similarly technical and regulated industries is a plus

Responsibilities

Develop and execute a comprehensive global social media strategy that aligns with Blackstone’s overall business objectives and enhances our brand presence worldwide
Lead the social media team, providing clear direction, mentorship, and fostering a culture of creativity and excellence
Stay informed about global social media trends, emerging platforms, and best practices, ensuring Blackstone remains at the forefront of the industry
Collaborate with internal stakeholders in business units and legal and compliance to drive alignment with business priorities and ensure compliance
Oversee the creation and curation of high-quality, social-first content across all social media channels that captures attention and matches the platform’s look-and-feel
Plan, execute, and analyze social media campaigns, leveraging data and insights to optimize performance and achieve key metrics
Ensure consistency and alignment of messaging across all global social media platforms
Manage and grow Blackstone’s social media communities, fostering meaningful interactions and engagement with our audiences
Build and maintain relationships with industry leaders and strategic partners to cultivate a culture of innovation and excellence in how we approach social media
Monitor and manage potential risks and crises on social media, developing and executing effective response strategies
Work with the research and analytics team to leverage, track, measure, and report on social media performance and ROI
Analyze data to gain insights into audience behavior, preferences, and trends, using these insights to inform strategy and decision-making
Regularly present findings and recommendations to senior leadership, demonstrating the impact of social media efforts on business objectives

Skills

Social Media Strategy

Social Media Management

Strategic Leadership

Content Creation

Content Curation

Team Leadership

Brand Management

Social Media Trends

Campaign Management

Stakeholder Collaboration

Compliance

Blackstone

Global alternative asset management firm

About Blackstone

Blackstone is a leader in alternative asset management, focusing on private equity, real estate, and credit investments. The firm manages over $1.1 trillion in assets and partners with financial advisors to provide access to private markets, aiming to create strong businesses that deliver lasting value. Its main products, BREIT and BCRED, cater to income-focused investors, while the On-Demand Continuing Education Program helps educate investors on private market topics. Blackstone's goal is to identify economic trends and invest in industry-leading businesses to generate strong returns.

New York City, New YorkHeadquarters

1985Year Founded

$18,081.8MTotal Funding

UNKNOWNCompany Stage

Financial Services, Real Estate, EducationIndustries

5,001-10,000Employees

Risks

Increased competition in AI may lead to overvaluation and market saturation.

Potential regulatory scrutiny due to significant investments in diverse sectors.

Economic instability in Europe could impact returns from European investments.

Differentiation

Blackstone is a global leader in alternative asset management with $1.1 trillion AUM.

The firm specializes in private equity, real estate, and credit investments.

Blackstone partners with financial advisors to provide access to private markets.

Upsides

Blackstone's $300M investment in DDN shows a strategic pivot towards AI-driven growth sectors.

The €250M investment in Sia Partners expands Blackstone's footprint in AI consulting services.

Partnership with Jersey Mike’s indicates investment in established consumer brands with growth potential.

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