Vice President, Strategic Partnerships
ibottaFull Time
Expert & Leadership (9+ years)
Candidates must have a proven track record in developing and executing successful partnership and enterprise sales strategies. Experience in building a robust pipeline of prospects, engaging with them to understand their needs in creator/influencer marketing, branded content, and measurement is essential. The role requires the ability to drive new business growth, expand and deepen relationships with accounts, and cultivate long-term relationships with senior-level marketers and decision-makers at leading brands and agencies. Experience presenting platforms to enterprise brands and ad agencies, leading high-impact negotiations, and designing scalable sales processes is necessary. Collaboration with cross-functional teams, acting as a liaison between partners and internal stakeholders, and serving as a thought leader at industry events are also key requirements. Staying informed about industry best practices, leveraging data and insights, and conducting competitive analyses are important.
The SVP of Partnerships will develop and implement a comprehensive partnership and enterprise sales strategy aligned with company goals. They will identify and prioritize key market opportunities to drive revenue growth through strategic alliances and partnerships, and monitor industry trends and emerging technologies. Responsibilities include engaging with prospects to understand their needs, driving substantial new business growth, and cultivating long-term relationships with senior-level decision-makers. The SVP will present the company's platform to enterprise brands and agencies, lead negotiations, and design scalable sales processes. They will collaborate with cross-functional teams to ensure seamless delivery of solutions and act as a liaison between partners and internal stakeholders. Additionally, the SVP will serve as a thought leader and company ambassador at industry events and influence the direction of the business through insights and expertise.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.