Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
+5 years of experience in marketing, ideally within consumer products, entertainment, media, or agency environments
Proven track record in planning and executing market activations, retail programs, and events
Strong ability to collaborate and communicate effectively with multiple stakeholders across different functions
Strategic and analytical mindset with the ability to balance creative thinking and operational discipline
Solid understanding of the Mexican retail and marketing landscape, including key industry players
Advanced English required
Proficiency in Microsoft Office, Keynote, and basic Adobe Photoshop
Proactive and results-oriented, with the ability to build trust and inspire teams
Availability to travel
Responsibilities
Lead the development and implementation of integrated marketing strategies that drive Disney Consumer Products’ commercial objectives and boost brand impact across retail, experiential, and omnichannel touchpoints
Work closely with cross-functional teams — including Creative, BI, PR, Legal, Finance, Integrated Marketing, Retail, Category Management, and Studios — to ensure cohesive planning and flawless execution
Identify and prioritize key retail and franchise moments that align with brand positioning and audience objectives to maximize market relevance
Track performance indicators to evaluate effectiveness and leverage insights to refine future initiatives
Ensure clear, consistent, and strategic communication with all stakeholders, maintaining accurate documentation and alignment across teams
Oversee marketing budgets with strategic focus, leading the planning and rollout of major annual campaigns, retail programs, and franchise activations
Equip commercial teams with integrated marketing tools, franchise roadmaps, and seasonal priorities to maximize business opportunities and strengthen execution
Skills
Marketing Strategy
Campaign Development
Brand Management
Cross-Functional Collaboration
Retail Marketing
Omnichannel Marketing
Market Insights
Event Planning
PR
Category Management
The Walt Disney Company
Leading producers & providers of entertainment and information