Strategy Director - Accenture Song Marketing at Accenture

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, ConsultingIndustries

Requirements

Minimum of 8 years of agency or consulting expertise in marketing strategy and/or brand, creative and integrated campaigns
Extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy

Responsibilities

Developing and championing marketing strategies to grow clients’ business
Leading teams of UX and creative resources in the execution of web experience design and integrated marketing plans to drive customer acquisition, conversion and retention
Gathering and analyzing insights and data to determine the most valuable opportunities to improve design performance
Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
Playing an integral role within the practice to create and expand practice offerings
Nurturing and mentoring junior talent to grow the marketing strategy practice
Crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive business growth for clients
Championing and overseeing a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting
Helping grow long-term relationships with clients, becoming a go-to marketing consultant and advisor, and leading teams to deliver successful work
Inspiring and mentoring junior talent, collaborating with others at Accenture in creative agency services, marketing operations, media, and data and analytics

Skills

Marketing Strategy

Brand Strategy

Digital Strategy

Marketing Planning

Web Experience Design

Market Research

Reporting

Client Relationship Management

Team Leadership

Mentoring

Storytelling

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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