Strategist, Performance Marketing at Viral Nation

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms
Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
Experience and familiarity with Paid Search and Programmatic advertising
Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables
Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft
Ability and experience in developing and executing successful client campaigns
Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients
Responsive and available to meet the demands of clients across multiple time zones
Proficiency with ad management platforms and paid media analytical tools
Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience
Experience growing brands on social media via paid ads

Responsibilities

Participate in campaign development, deployment tactics, and proactive strategic paid media planning
Performing qualitative market research and directing quantitative research when required
Work with clients to develop performance marketing strategies to reach their wider company objectives
Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity
Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms
Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development
Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns
Effectively work within account budget parameters and assist with budget management
Writing is clear and succinct
Experience creating Paid Media Playbooks and Paid Media best practice protocols
Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients
Ability to decipher information using data & measurement tools
Involvement in new business pitch presentations

Skills

Performance Marketing

Paid Media

Meta Ads

TikTok Ads

Google Ads

Market Research

Campaign Strategy

Media Planning

Media Buying

Strategic Planning

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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