Strategic Events, Portfolio Senior Manager

Santa Clara, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, Cloud Computing, AI TechnologyIndustries

Requirements

Candidates must have a BA/BS in Mathematics, Statistics, Computer Science, Economics, Marketing, Business, or an analytical field, along with 8+ years of marketing analytics experience focused on reporting and measurement standardization. Experience with field marketing and events is strongly preferred, as is the ability to leverage or critically think about integrating AI into work processes, decision-making, or problem-solving. The role requires the ability to understand immediate business needs and build a long-term roadmap for events, including continuous innovation.

Responsibilities

The Strategic Events Portfolio Senior Manager will formulate an analytics roadmap for strategic events, including audience planning, performance tracking, and providing insights across pre-event, live event, and post-event stages. Key duties include managing measurement and reporting requirements for all events, converting strategies into accessible and valid dashboards for Marketing and Sales stakeholders, and standardizing reporting and measurement models. The role involves educating stakeholders on insight drivers, revenue optimization, and marketing/sales KPIs, supervising the product development lifecycle in collaboration with DT, building requirements with user acceptance criteria, prioritizing requirements for sprint planning, and conducting User Acceptance Testing.

Skills

Analytics Roadmap

Measurement Framework

Event Audience Planning

Performance Tracking

Data Accessibility

Data Validity

Dashboards

Reporting

Self-service Reporting

Standardization

Marketing

Sales

Revenue Optimization

KPIs

ServiceNow

Cloud-based platform for digital workflows

About ServiceNow

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.

Santa Clara, CaliforniaHeadquarters

2004Year Founded

$81.5MTotal Funding

IPOCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Risks

Competitors like Nvidia and Google Cloud may outpace ServiceNow in AI advancements.

Over-reliance on AWS infrastructure could pose risks if AWS changes its strategy.

The departure of Era Software's co-founder may lead to strategic shifts within ServiceNow.

Differentiation

ServiceNow's Now Platform offers comprehensive digital workflow solutions across multiple business functions.

The company focuses on large enterprises, providing tailored solutions for diverse industries.

ServiceNow's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

ServiceNow's partnership with AWS enhances AI-powered workflows, driving enterprise innovation.

The integration with Crowe Cyber Economic Risk Analyzer boosts ServiceNow's cybersecurity capabilities.

ServiceNow's AI-driven campaign with Idris Elba increases brand visibility and engagement.

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