Strategic Communications & Change Lead at BetterUp

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Human Transformation, Coaching, Employee DevelopmentIndustries

Requirements

Candidates should possess deep experience in change management, organizational transformation, or human capital consulting. Proven communications expertise spanning strategy, storytelling, and execution across multiple formats and channels is required. A multi-disciplinary skillset in change, comms, and experience design, along with creative and tactical capabilities and resilience in managing intense cycles, is also necessary. Experience with enterprise clients, ideally in large-scale, global organizations, is preferred. Candidates must be able to commit to a hybrid work structure, being available to work from one of the specified office hubs at least two days per week.

Responsibilities

The Strategic Communications & Change Lead will design and guide communications strategies to build belief, inspire action, and sustain momentum for enterprise client transformations. This includes leading change communications for major deployments, mapping stakeholders, developing multi-channel campaigns, equipping leaders with toolkits, adapting messaging based on insights, and integrating with cross-functional teams to ensure strategy, comms, and data reinforce each other. The role also involves balancing intense launch campaigns with planning for sustainable delivery throughout the adoption journey.

Skills

Strategic Communications

Change Management

Communications Strategy

Stakeholder Engagement

Project Management

Leadership

Storytelling

Enterprise Client Navigation

BetterUp

Digital coaching for leadership and employee development

About BetterUp

BetterUp provides professional coaching and personal development services primarily for businesses. Its main product is a digital platform that connects employees, managers, and executives with expert coaches. These coaches help individuals enhance their leadership skills, manage stress, and develop resilience and self-compassion. The platform uses insights and analytics to customize coaching programs to meet the specific needs of each organization, ensuring measurable improvements in employee performance and well-being. Unlike many competitors, BetterUp focuses on a subscription model, allowing companies to provide ongoing access to coaching resources for their employees. The goal of BetterUp is to significantly improve individual and team performance, resilience, and overall employee experience across various industries.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$563.2MTotal Funding

SERIES_ECompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision benefits

Flexible Time Off

Paid parental leave

Unlimited coaching

Wellness programs

Education & learning stipend

Volunteer days

Risks

Shift to in-office work increases burnout, potentially affecting BetterUp's client satisfaction.

High valuation post-pandemic may challenge BetterUp in maintaining growth and investor expectations.

Departure of key personnel like Katie Coupe could disrupt internal operations and talent management.

Differentiation

BetterUp is the inventor of virtual coaching, leading the mental health startup sector.

It offers the largest network of over 3,000 coaches in 46 languages worldwide.

BetterUp integrates AI technology to tailor coaching programs to individual and organizational needs.

Upsides

Growing demand for virtual coaching as hybrid work models become more prevalent.

Increased interest in workplace mental health solutions boosts BetterUp's market potential.

AI-driven analytics enhance personalized coaching, improving employee performance and well-being.

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