Staff Product Manager, Growth (Hybrid) at Homebase

Toronto, Ontario, Canada

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives
Proven success scaling customer onboarding and engagement experiences that drove measurable revenue outcomes
Experience leading cross-functional initiatives with Sales, Marketing, and GTM teams
Strong track record of managing PMs
Deep familiarity with AI tools for product development and material experience building AI-powered customer experiences
Analytical and data-driven, with expertise in funnel analysis, activation metrics, and growth experimentation
Exceptional storytelling and influence skills; able to align executives and cross-functional partners around a growth vision

Responsibilities

Own and scale Homebase’s growth engine - converting visitors to sign-ups to engaged users to paying users to then purchasing additional products
Drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact
Design and implement AI-powered customer experiences (whether agentic or otherwise), as well as design and build automation and personalization
Own the customer’s first 60-day experience—defining the product strategy and roadmap to accelerate onboarding, activation, and early engagement
Own all product aspects of freemium->paid user and upsell conversions
Drive company-level impact on new customer revenue goals by partnering with Sales, Marketing, and GTM leadership
Set the long-term vision and execution path for growth, onboarding, and all PLG products, including AI-enabled experiences that simplify customer tasks
Lead complex cross-functional initiatives, aligning executives, GTM partners, and Product/Design/Engineering teams
Manage, coach, and mentor a team of 2-3 PMs, developing their craft and ensuring alignment with Homebase’s growth priorities
Establish KPIs, run experiments, and use data to drive continuous improvement in conversion, retention, and customer satisfaction
Serve as a thought leader in applying AI-first approaches to product development and customer-facing workflows

Skills

Homebase

Workforce management software for hourly employees

About Homebase

Homebase provides a digital platform that helps businesses with hourly workers manage their operations more effectively. The platform includes tools for time tracking, employee scheduling, payroll processing, and messaging. Businesses can use any device to track employee hours, breaks, and overtime, which simplifies payroll preparation by reducing paperwork. Managers can create and adjust schedules online, sharing them instantly with their teams. The payroll service automatically calculates paychecks, processes direct deposits, and files payroll taxes, making payroll management easier for small businesses. Additionally, the built-in messaging feature allows for effective communication between managers and employees, even when they are not in the same location. Homebase primarily serves small businesses and generates revenue by charging for its software and services. The goal of Homebase is to streamline workforce management for businesses that rely on hourly workers.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$183.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Risks

Increased competition from companies like Deputy could erode Homebase's market share.

Rapid Canadian expansion may strain resources and lead to operational challenges.

Dependency on third-party platforms like Lightspeed poses risks if partnerships change.

Differentiation

Homebase targets hourly workers, a segment often overlooked by HR tech companies.

The platform offers a comprehensive suite of tools for small business workforce management.

Homebase integrates payroll, scheduling, and communication in a single, user-friendly application.

Upsides

Homebase secured $60M in Series D funding, indicating strong investor confidence.

The company is expanding into Canada, doubling its workforce and opening a new office.

Integration with Lightspeed enhances Homebase's capabilities in workforce management.

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