Sr. Tradeshow and Event Marketing Manager at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Physical Security, Technology, Cloud SecurityIndustries

Requirements

7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS
Proven success managing multiple concurrent events and competing deadlines
Strong project management skills with experience owning budgets, timelines, and cross-functional coordination
Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues
Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms
Analytical mindset with the ability to use data to inform decisions

Responsibilities

Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs
Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence
Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities
Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations
Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards
Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events
Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence
Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy
Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence
Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis
Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI
Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights

Skills

Key technologies and capabilities for this role

Tradeshow ManagementEvent PlanningEvent StrategyDemand GenerationMarketingCross-Functional CollaborationBrand ManagementPipeline Generation

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

The preference is for this role to be based out of the San Mateo, CA headquarters, but they are open to candidates located in any of the U.S. offices including Phoenix, Salt Lake City, Austin, New York, Tampa, or Philadelphia.

What are the key responsibilities for this tradeshow manager role?

You'll manage a portfolio of tradeshows including strategy, planning, end-to-end execution, logistics, vendor relationships, and pre/during/post-show programs to drive demand generation and brand presence.

What skills or experience are needed for this position?

The role requires being strategic and highly organized, with skills in tradeshow strategy, event execution, logistics management, vendor negotiations, and cross-functional partnership with sales and marketing teams.

What is the reporting structure and team for this role?

This is an individual contributor role reporting directly to the Director of Events, as a core member of the Marketing organization partnering with field marketing, sales, product marketing, demand generation, and channel teams.

What makes a strong candidate for this Sr. Tradeshow and Event Marketing Manager role?

Strong candidates are strategic and highly organized professionals with experience managing high-impact tradeshows, event execution, vendor management, and cross-functional collaboration to drive pipeline and brand goals.

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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