Sr. Social Media Manager at Digital Media Management

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Gaming, Television, StreamingIndustries

Requirements

Experience working within the social media space, preferably within an agency environment
Experience working across social campaigns in entertainment or TV
Strong copywriting skills
Excellent interpersonal and client communication/presentation skills
Prior experience working directly with high-profile talent (a plus)
Highly motivated self-starter with a strong interest in television, pop culture, politics, and internet culture
Availability M-F: 9am-6pm EST with frequent nights & weekends

Responsibilities

Create and manage innovative and engaging social media campaigns
Ideate social media content buckets and creative, with an emphasis on TikTok and short form video content
Strategize talent activations, sweepstakes/contests, and digital activations
Post content to all social media channels
Facilitate community management on all social media channels
Build out content calendars and create a timeline for each campaign
Write creative copy aligned with brand voice and tone
Collaborate with the creative team to maintain the campaign’s aesthetic
Administer reporting and analytics

Skills

Key technologies and capabilities for this role

Social Media ManagementTikTokShort Form VideoContent CreationCommunity ManagementContent CalendarsCreative CopywritingCampaign StrategyTalent ActivationsSweepstakesDigital Activations

Questions & Answers

Common questions about this position

What is the salary range for the Sr. Social Media Manager position?

The salary range is $82,100 - $90,000 per year, based on experience, responsibilities, subject matter expertise, and location.

What are the work hours and location for this role?

The role is based in New York with M-F 9am-6pm EST hours and requires frequent nights and weekends.

What experience and skills are required for this position?

Required experience includes working in social media, preferably in an agency, across entertainment or TV campaigns, strong copywriting skills, and excellent interpersonal and client communication skills. Prior experience with high-profile talent is a plus.

What benefits does DMM offer?

DMM pays 100% of the cost for employee medical, dental, and vision premiums. Benefits are dependent on eligibility and include focus on work/life balance, health insurance, DEI, and training.

What makes a strong candidate for this Sr. Social Media Manager role?

A strong candidate is a highly motivated self-starter with experience in social media agencies, TV/entertainment campaigns, strong copywriting, client communication skills, and a passion for television, pop culture, politics, and internet culture.

Digital Media Management

Digital agency for content creation and marketing

About Digital Media Management

Digital Media Management (DMM) operates as a digital agency in Los Angeles, focusing on digital marketing and entertainment. The company creates digital content ventures like web series and podcasts, and is recognized for its engaging marketing campaigns. DMM serves a variety of clients, including celebrities, movie studios, TV networks, streaming services, and gaming companies. Its business model includes providing comprehensive digital marketing services, producing original content, and acting as an incubator for new ideas. DMM generates revenue through service fees for marketing, content production sales, and potential equity stakes in developed businesses. The goal of DMM is to create impactful digital content and effective marketing strategies that resonate with audiences.

Beverly Hills, CaliforniaHeadquarters

2010Year Founded

ACQUISITIONCompany Stage

Consumer Goods, EntertainmentIndustries

201-500Employees

Risks

Integration with Keywords Studios may disrupt DMM's operations and client relationships.

Acquisition could lead to cultural shifts, causing employee dissatisfaction or turnover.

Competition from agencies expanding services may erode DMM's market share.

Differentiation

DMM offers a unique blend of digital marketing and talent representation services.

The company has a multifaceted business model, including content studio and incubator roles.

DMM's innovative campaigns have won awards, showcasing its creative expertise.

Upsides

Growing demand for short-form video content boosts DMM's service relevance.

AI-driven tools enhance DMM's content creation efficiency and cost-effectiveness.

Increased focus on micro-influencers expands DMM's influencer marketing opportunities.

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