Sr. Salesforce Marketing Cloud Admin/Developer at Voya Financial

Windsor, Connecticut, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing TechnologyIndustries

Requirements

Bachelor’s degree in Computer Science, Software Engineering, MIS or similar curriculum
4+ years of application development experience
2+ years Salesforce Marketing Cloud experience
Salesforce Certified Marketing Cloud Email Specialist
In-depth understanding of the architecture, capabilities and constraints of the Salesforce application coupled with good understanding of business processes
Database experience writing queries in SQL/SOQL, working with Data Loader, Workbench and ETL tools to perform bulk data updates
Hands-on experience with Email Studio, Mobile Studio, Content Builder, Contact Builder, Web Studio, Automation Studio and Journey Builder

Responsibilities

Responsible for requirements gathering, development, configuration, testing and debugging Marketing Automation solutions and integrations using Salesforce Marketing Cloud Platform and ETL tools
Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (Marketing Cloud, Salesforce, Data Warehouse, and others), to ensure processes (such as unsubscribe) are consistent
Responsible for analysis and requirement gathering as well as documenting specifications
Create and maintain all necessary documentation for developed applications
Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
Collaborate with marketing and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud
Continuously analyze operational process to find and implement new efficiencies
Perform data queries (SQL and SOQL) to pull ad hoc data from database for analytics, segmentation, data import/export etc
Key contact for Salesforce Marketing Cloud Premier Support, participating in weekly meetings and liaising with designated support engineer

Skills

Salesforce Marketing Cloud

Administration

Development

Product Design

Implementation

Problem Solving

Voya Financial

Provides financial services and retirement solutions

About Voya Financial

Voya Financial offers a range of financial services, including retirement plans, investment management, and insurance products, to help individuals and businesses achieve financial wellness. Their services cater to individuals seeking retirement planning, employers looking to enhance employee benefits, and institutions needing tailored investment management. Voya stands out from competitors through its commitment to inclusiveness and corporate responsibility, which helps attract clients and talent. The company's goal is to build long-term relationships with clients, ensuring they achieve financial confidence and a fulfilling life.

New York City, New YorkHeadquarters

2014Year Founded

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Rally wellness program

Employee Assistance Program (EAP) and Work Life Services

Behavioral Health Family Support Program

Livongo support for diabetes, hypertension, and weight management

AccessHope cancer support

Wellthy caregiving assistance

Back-up child care and elder care

Health Advocate

ABLE accounts

Legal insurance

Identity theft protection

Voya Foundation Matching Gift Program

Risks

Increased competition from fintech companies may erode Voya's market share.

Operational challenges in integrating OneAmerica's business could affect service quality.

Regulatory scrutiny on fees may impact Voya's pricing strategies and profitability.

Differentiation

Voya's commitment to inclusiveness and corporate responsibility sets it apart in the market.

The acquisition of OneAmerica's retirement plan business expands Voya's client base significantly.

Voya's focus on digital financial planning tools enhances client engagement and satisfaction.

Upsides

Voya's ESG commitment aligns with the growing investor focus on sustainable investing.

The financial wellness market's growth offers significant opportunities for Voya's programs.

AI integration in investment management can enhance Voya's strategies and client outcomes.

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