Sr. Retail Execution Specialist - Atlanta at The Coca-Cola Company

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Beverages, Sports NutritionIndustries

Requirements

Bachelor’s degree or relevant experience preferred
Must reside in Atlanta or be willing to relocate
18 months or more executing in the field as a Retail Execution Specialist (RES) handling large format stores (i.e., Walmart, Kroger, etc.) within the BODYARMOR system
Proven expert in relevant tools (RedZone, GoSpotCheck, etc.) with a history of consistently meeting or exceeding KPIs and delivering measurable results
Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling
Position requires substantial local travel (~75%) within identified territories
Self-motivated and ability to work independently within a large market and multitask across RES territories
Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management
Willingness to understand and engage in the activities BODYARMOR & POWERADE consumers are engaged in
Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store-visits—this is an awesome job, but it is not a desk job!
Must be able to lift (incomplete in JD, but implied physical capability)

Responsibilities

Leadership: Collaborative leader responsible for managing the local RES team in the geography through onboarding, coaching and development of each individual RES
Opportunity Identification: Use the tools provided to analyze market opportunities for the team and the business
Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-market
Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service
Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands
Program Execution: Ensure the local RES team is efficiently executing all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential
Collaboration: Partner with Coca-Cola Field Sales and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards
Territory Account Maintenance: Handle tasks such as maintaining store lists for RES routes, identifying stores to add or delete from local RES routes and optimizing daily RES routes for efficiency and effectiveness
Lead by Example: Maintain a route of 20 outlets with direct responsibility for driving program execution, creative display management and collaboration with the local Coca Cola team

Skills

Key technologies and capabilities for this role

Retail ExecutionMerchandisingSales GrowthTeam LeadershipOnboardingCoachingMarket AnalysisReporting ToolsDisplay ManagementCustomer ServiceProgram ExecutionNegotiation

Questions & Answers

Common questions about this position

What is the travel requirement for this role?

The position requires 76% - 100% travel.

Is relocation provided for this position?

Yes, relocation is provided.

What experience is required for this Senior Retail Execution Specialist role?

Candidates must have 18 months or more executing in the field as a Retail Execution Specialist (RES). A Bachelor’s degree or relevant experience is preferred.

What does the company culture at BASN emphasize?

BASN promotes an exciting, fun, and rewarding career where sales, insights, sports, and creativity intersect, encouraging team members to think BIG and Dream Bigger.

What makes a strong candidate for this Sr. Retail Execution Specialist position?

Strong candidates have 18+ months of field experience as a Retail Execution Specialist, leadership skills for managing a local team, and must reside in Atlanta or be willing to relocate.

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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