Sr. Product Marketing Specialist at Quest Analytics

Overland Park, Kansas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Bachelor’s Degree preferred
Experience working with a SaaS software provider
7+ years’ experience in product marketing, sales enablement, revenue-facing roles, sales training, or sales support
Proven success in launching and scaling products in competitive markets
Deep understanding of buyer personas, customer journeys, and sales cycles in complex selling environments
Experience with sales enablement platforms, CRM systems, and marketing automation tools
Strong written and verbal communication skills for both internal and external stakeholders
Experience in executing change management initiatives
Strong attention to detail
Ability to learn while at the same time deliver results
Healthcare background a plus
Proven ability of solving complex issues
Self-motivated and able to work in a fast-paced, deadline-driven environment

Responsibilities

Conduct thorough market research to understand customer needs, preferences, and pain points; analyze market trends, competitive offerings, and customer feedback to identify opportunities and develop effective product messaging
Develop and communicate compelling messaging frameworks and value propositions tailored to buyer personas, verticals, and use cases. Ensure consistency across all channels and touchpoints
Architect and execute comprehensive go-to-market plans for new product launches and feature releases. This involves collaborating on marketing campaigns, sales enablement, and pricing and packaging strategies across teams
Monitor and analyze the competitive landscape, inclusive of identifying competitors’ strengths, weaknesses, and market position using this information to understand the market and how our product offerings can be differentiated
Create high-impact marketing materials and collateral to support all sales and marketing efforts. Collaborate with demand generation and digital teams to amplify reach
Design and deliver sales enablement programs that equip sales and client-facing teams with the necessary tools, training and knowledge about the products and packages we offer. Create playbooks, battlecards, pitch decks and training sessions. Maintain sales enablement content software to ensure it is updated and easily accessible for the sales team
Track key performance indicators to assess the success of marketing efforts and make data-driven decisions for future improvements in messaging, positioning, and targeting
Act as a strategic advisor to product managers, sales and market team. Facilitate alignment across teams to ensure cohesive product narratives and market execution
Participate in the training and/or mentoring programs as assigned or required
Adhere to the Quest Analytics Values and support a positive company culture
Respond to the needs and requests of clients and Quest Analytics management and staff in a professional and expedient manner
Perform other assigned duties as needed

Skills

Market Research

Product Positioning

Messaging Frameworks

Value Propositions

Go-to-Market Strategy

Sales Enablement

Competitive Analysis

Buyer Personas

Quest Analytics

Healthcare network adequacy and optimization solutions

About Quest Analytics

Quest Analytics focuses on improving network adequacy and optimization in the healthcare industry. They provide advanced decision applications that assist clients, such as hospitals and health plans, in analyzing their provider networks. Their tools enable users to model networks, assess the effects of adding or removing providers, and identify gaps in coverage. This helps organizations comply with regulatory requirements and make informed decisions about their networks. Unlike many competitors, Quest Analytics combines software solutions with consulting services, generating revenue through subscriptions and consulting fees. They also offer educational events, like Quest Labs, to help clients learn and connect within the industry. The goal of Quest Analytics is to enhance the quality of care for patients by ensuring that healthcare organizations have efficient and compliant provider networks.

Appleton, WisconsinHeadquarters

2003Year Founded

$510.7KTotal Funding

ANGELCompany Stage

Consulting, HealthcareIndustries

201-500Employees

Benefits

Competitive salary

Success-sharing bonus

Company matching 401K and HSA Contribution

FSA, HSA and commuter benefits

100% company-paid high-deductible health plan, dental and vision for employee

PPO Plan option offered

Wellness benefits

Casual and fun work environment

Free gourmet coffee, drinks and snacks

Social and community outreach programs

Flexible work arrangements and telecommuting

Professional development and training

Monthly culture-building activities

Risks

Emerging platforms offering similar services at lower costs threaten market share.

Rapid AI advancements may outpace Quest Analytics' technological capabilities.

Partnership reliance poses risks if not renewed or partners develop in-house solutions.

Differentiation

Quest Analytics offers advanced decision applications for network adequacy and optimization.

Their integration with Motive Practicing Wisely enhances physician-specific data insights.

Quest Analytics' Provider Claims Insights tool provides comprehensive provider performance metrics.

Upsides

Integration of AI-driven analytics enhances decision-making in network performance.

Growing telehealth services increase demand for accurate provider data.

Focus on value-based care models drives need for comprehensive performance metrics.

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