[Remote] Sr. Product Marketing Manager - MCP & Developer Audience at Zapier

Plounérin, Brittany, France

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$170,700 – $256,100Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, SaaSIndustries

Requirements

8+ years of product marketing experience, with significant time marketing to developers and technical audiences
Experience launching developer platforms, APIs, or infrastructure products
Understanding of how developers evaluate tools, adopt new technologies, and create bottom-up adoption with top-down enterprise sales
Demonstrated mastery in positioning, messaging, pricing and packaging, and go-to-market strategy
Technically fluent: can read and understand code, know how APIs work, have credible conversations with engineers about technical architecture
Understand the MCP ecosystem, AI agent workflows, and infrastructure that powers modern software
Ability to explain complex technical concepts to both technical and non-technical audiences with clarity and precision
Experience marketing products to diverse customer segments: individual practitioners, enterprise buyers, and platform developers
Ability to craft different narratives for different personas while maintaining a cohesive brand story
Ruthless prioritization based on business impact and aligning stakeholders around a clear strategy
Experience partnering closely with Product, Engineering, Partnerships, and Sales teams to bring complex products to market
Build trust with technical teams by understanding their constraints and enable sales teams to sell confidently
Coordinate across multiple workstreams simultaneously, keeping everyone aligned on goals and timelines
Act as a decision maker and thought leader (IC5 level), not just an executor
Data-driven: fuse market insights, customer research, and product capabilities into compelling narratives
Use data to validate opportunities, measure impact, and iterate on strategy
Ability to position products in competitive markets and create differentiation that resonates
Comfortable presenting to audiences

Responsibilities

Own the go-to-market strategy for Zapier MCP
Work with Product, Partnerships, and Sales teams to make Zapier MCP the most simple, secure, and scalable way to turn AI agents into active, transformative teammates
Position Zapier MCP across the entire developer ecosystem: individual developers building AI workflows, enterprise teams deploying governed AI solutions, and third-party developers embedding MCP into their own applications
Shape a product category at the intersection of AI and automation

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyDeveloper MarketingAI PositioningAutomationPartnershipsSales Enablement

Questions & Answers

Common questions about this position

What is the salary range for the Sr. Product Marketing Manager role?

The salary range is $170.7K - $256.1K.

Is this position remote, and where can candidates be located?

Yes, this is a fully remote position available to candidates in the USA, Canada, UK, Australia, New Zealand, Ireland, Spain, or India.

What skills and experience are required for this role?

Candidates need 8+ years of product marketing experience with significant focus on marketing to developers and technical audiences, experience launching developer platforms, APIs, or infrastructure products, technical fluency to read code and understand APIs, and mastery in positioning, messaging, pricing, packaging, and go-to-market strategy.

What is the company culture like at Zapier?

Zapier emphasizes remote work, diversity and inclusivity, a strong code of conduct, and building automation to make work more efficient, creative, and human.

What makes a strong candidate for this Sr. Product Marketing Manager position?

Strong candidates have 8+ years in product marketing focused on developers, experience launching APIs or developer platforms, technical fluency to discuss architecture with engineers, and proven success marketing to diverse segments like individual developers and enterprise teams.

Zapier

Automation platform for web application workflows

About Zapier

Zapier connects various web applications to help users automate their workflows and improve productivity. It allows users to create 'Zaps,' which are automated workflows that link different apps to carry out specific tasks without needing technical skills. This platform is particularly beneficial for small to medium-sized businesses and individual professionals who want to save time on repetitive tasks. Unlike many competitors, Zapier offers a user-friendly interface that makes it easy for anyone to set up automations. The company operates on a subscription model, providing different pricing tiers based on the number of Zaps and tasks a user requires, with the goal of making automation accessible to a wider audience.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$1.3MTotal Funding

SEEDCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Work from anywhere

Competitive salary & bonus program

PTO

Health, dental, & vision coverage

Retirement plan with company match

Stock options

2 annual company retreats

Parental leave

Home office setup stipend

Professional development allowance

Risks

Open-source AI models like MiniMax-01 could challenge Zapier's market position.

Dependency on third-party services poses risks if integration policies change.

Competition from AI-driven automation tools may affect Zapier's market share.

Differentiation

Zapier empowers non-technical users to automate workflows without coding skills.

The platform offers a wide range of app integrations for seamless automation.

Zapier's subscription model provides scalable solutions for small to medium-sized businesses.

Upsides

Increased demand for no-code platforms boosts Zapier's growth potential.

Remote work trends make Zapier essential for distributed teams.

Expansion of integration ecosystem enhances Zapier's industry-specific automation solutions.

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