Sr Product Marketing Manager at Adobe

San Francisco, California, United States

Adobe Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Software, AIIndustries

Requirements

  • 8+ years of experience in product marketing, product management or strategy consulting, with a strong background in software, especially AI
  • Ability to clearly articulate a data-driven product vision
  • Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences both written and verbally
  • Analytical and adept at structured thinking and using data to inform decisions
  • Collaborative colleague, who can navigate dynamic, matrixed environments
  • Passionate for emerging technologies and knowledgeable about the GenAI landscape
  • Bachelor's degree preferred OR equivalent experience in Marketing, Business, Technology, or a related field

Responsibilities

  • Partner with product, marketing, and research to develop comprehensive growth strategies across new platforms and devices, with special focus on commercialization opportunities and international expansion
  • Develop deep expertise in both imaging/video categories and Creative AI, with particular focus on monetization strategies and growth levers within generative AI products
  • Define goals and identify actionable metrics to measure and drive impact
  • Craft and implement foundational in-product experiments to improve the user experiences of our products
  • Build strong partnerships with internal teams to align growth initiatives across products, demonstrating product-led growth methodologies to drive adoption and engagement
  • Cultivate deeper relationships with customers to drive product value and enhance customer loyalty, retention, and renewal
  • Advocate for the customer via qualitative and quantitative insights to influence product solutions/enhancements
  • Influence the strategic direction of owned products/programs and drive efforts to create continuous improvements in tools, processes, and methodology

Skills

Product Marketing
Generative AI
AI/ML
Firefly
Creative Cloud
Strategic Execution
Cross-functional Collaboration

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters
1994Year Founded
$668.9MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, DesignIndustries
10,001+Employees

Benefits

Company Equity
401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.
Open-source alternatives may attract users away from Adobe's subscription model.
Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.
Adobe's subscription model includes special pricing for students, teachers, and businesses.
Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.
Remote work boosts demand for Adobe's cloud-based document management solutions.
AR's popularity in marketing benefits Adobe's 3D and AR tools.

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