Sr Product Marketing Manager at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Media, Creative SoftwareIndustries

Requirements

8+ years of experience in product marketing, product management, or strategy roles—preferably in creative tools, AI, or imaging technologies
Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights
Exceptional communication and storytelling abilities
Proven success influencing product roadmaps and driving cross-functional alignment
Passion for creativity, design, and emerging technologies
BA/BS in Marketing, Business or a related field is preferred OR 8+ years of product marketing OR equivalent practical experience

Responsibilities

Develop a deep understanding of image creation and editing workflows across creator segments
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs
Translate insights into actionable strategic recommendations
Partner closely with Firefly product teams to shape the roadmap for image generation and editing features
Advocate for creator needs and ensure AI tools deliver intuitive, high-impact experiences
Work hand-in-hand with outbound PMMs to develop marketing programs that drive discovery, engagement, and conversion
Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact
Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment
Craft compelling value propositions and product narratives for Firefly’s image generation and editing capabilities
Ensure messaging is clear, differentiated, and resonates across creator personas and use cases
Contribute to launch planning and execution for new image generation and editing features
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns
Stay ahead of generative AI trends and represent Firefly in internal and external forums
Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI

Skills

Product Marketing

Inbound Strategy

Market Research

Competitive Analysis

Customer Insights

Product Strategy

Roadmap Influence

Cross-Functional Collaboration

Generative AI

Image Generation

Image Editing

UX Research

Data Science

Analytics

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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