Sr. Product Manager at Johnson & Johnson

Titusville, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceuticals, MedTech, BiotechnologyIndustries

Requirements

Experience in product management, marketing, or related field (implied by Sr. level and responsibilities)
Knowledge of digital marketing channels (emails, banners, OLV, podcasts, third-party programs)
Ability to analyze campaign performance and track metrics (CTR, conversions)
Proficiency in A/B testing and optimization
Experience with website management, UX testing, and cookie policies
Cross-functional collaboration skills with partners and teams
Understanding of KPIs, reporting, and performance tracking
Familiarity with CRM content management and consumer journey initiatives
Ability to monitor marketplace and competitor trends
Knowledge of legal/regulatory compliance and medical accuracy in marketing (healthcare/pharma context)

Responsibilities

Develop, manage, and optimize digital campaigns (emails, banners, OLV, podcasts, third-party programs) aligned with brand strategy and annual media plan
Analyze campaign performance, track metrics (CTR, conversions), and optimize content across channels
Lead A/B testing initiatives for creative to improve engagement and relevance
Manage and maintain consumer websites, UX testing, and cookie policies
Work with partners and cross-functional teams to report on KPIs, identify optimization needs, and track performance
Assist with development of consumer and patient marketing, promotional, and educational campaigns
Maintain and update patient brochures, discussion guides, and other patient-facing materials for accuracy and to prevent expiration
Oversee inventory management of consumer materials to ensure salesforce has necessary resources
Support agency management for media buying and creative teams, providing coordination
Assist in development and execution of CRM content management and consumer journey initiatives
Monitor marketplace and competitor trends via digital footprint, publications, databases, conferences, and anticipate issues
Support/guide agencies, vendors, and partners to execute tactical plans, meet timelines, and manage budgets
Think innovatively about new technologies and solutions to achieve goals
Ensure legal/regulatory compliance and medical accuracy of marketing materials

Skills

Product Management

Marketing

Healthcare Innovation

Neuroscience

Pharmaceuticals

Biopharmaceuticals

Commercialization

CNS Therapeutics

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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