Responsibilities

The Sr. Performance Marketing Manager will be responsible for setting channel strategy and leading core SEM, pMAX, and YouTube channels to drive new patient starts growth across Rula’s comprehensive patient care solution, spanning therapy and psychiatry. They will collaborate with cross-functional partners, manage a contractor to execute strategy, and advise on HR-related risk mitigation strategies, ensuring compliance with relevant legislation. Additionally, the role involves monitoring and interpreting changes in employment legislation across North America and developing HR policies to ensure compliance, conducting audits, delivering training, and working with fully in-house or lean hybrid teams.