Sr Manager, Product Marketing - Client Experience at Allurion

Crozet, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Enterprise SoftwareIndustries

Requirements

10+ years of experience in B2B enterprise product marketing, ideally across customer experience, analytics, or commerce platforms
Strategic storyteller who can connect features to outcomes, and outcomes to business transformation
Combine analytical rigor (segmentation, TAM, ROI modeling) with creative instinct (narratives that inspire change)
Energized by building from the ground up — shaping frameworks, defining market categories, and influencing roadmaps
Value precision and consistency in how a company shows up — across every buyer conversation, deck, and digital touchpoint

Responsibilities

Define how Asurion wins in the enterprise market through sharp, differentiated narratives that capture leadership and credibility (Positioning mastery)
Translate complex experience, commerce, and insight capabilities into simple, high-impact stories that drive executive alignment and demand (Messaging precision)
Lead competitive and trend analysis to identify whitespace, guide investment, and inform product and GTM priorities (Market intelligence)
Use segmentation, buyer insights, and market research to validate where and how Asurion can create the most enterprise value (Opportunity sizing)
Partner with Product, Marketing, Sales, and Solutions to ensure the enterprise narrative cascades cleanly into industry, buyer, and solution-level stories (Cross-functional storytelling)
Drive GTM strategy for new products and experiences, aligning stakeholders and ensuring every launch moves the market (Launch leadership)
Influence how enterprise offerings are structured, priced, and communicated to maximize adoption and measurable impact (Product packaging)
Continuously refine our story using feedback, data, and performance signals to stay ahead of changing enterprise needs (Insight-driven evolution)

Skills

Key technologies and capabilities for this role

Product MarketingPositioningMessagingMarket IntelligenceCompetitive AnalysisGTM StrategyMarket ResearchBuyer InsightsCross-functional CollaborationProduct LaunchOpportunity SizingSegmentation

Questions & Answers

Common questions about this position

What experience level is required for this Sr Manager, Product Marketing role?

Candidates need 10+ years of experience in B2B enterprise product marketing, ideally across customer experience, analytics, or commerce platforms.

What are the key skills needed to thrive in this position?

Key skills include strategic storytelling to connect features to business outcomes, analytical rigor in segmentation, TAM, and ROI modeling, plus creative instinct for inspiring narratives, and a passion for building frameworks from the ground up.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What traits make someone likely to succeed in this role?

Success comes to those who value precision and consistency across buyer conversations, decks, and digital touchpoints, with the ability to shape positioning, messaging, and launches that demonstrate enterprise value and category leadership.

Allurion

Non-surgical weight loss balloon solutions

About Allurion

Allurion focuses on managing obesity through its unique weight loss solution. The Allurion Balloon is a non-surgical weight loss balloon that can be placed and removed without the need for surgery, endoscopy, or anesthesia. This product is part of the Allurion Program, which includes digital tools like the Allurion Mobile App, Allurion Insights for clinicians, and connected devices such as a scale and health tracker. This combination allows patients and healthcare providers to effectively monitor and manage weight loss. Allurion differentiates itself from competitors by offering a comprehensive program that integrates both the balloon and digital health tools, providing ongoing support for users. The company's goal is to help individuals struggling with obesity achieve sustainable weight loss in a safe and effective manner.

Natick, MassachusettsHeadquarters

2009Year Founded

$112.4MTotal Funding

POST_IPO_EQUITYCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Paid Vacation

Remote Work Options

Phone/Internet Stipend

Professional Development Budget

Risks

Allurion Balloon lacks U.S. approval, limiting market expansion and revenue potential.

Reliance on digital tools faces competition from evolving technology and digital health solutions.

Debt financing reliance poses risks if revenue growth doesn't meet expectations.

Differentiation

Allurion Balloon offers non-surgical weight loss without endoscopy or anesthesia.

Comprehensive digital tools support weight loss, enhancing patient and provider engagement.

Global market reach with innovative, non-invasive obesity management solutions.

Upsides

$48M financing reduces interest expenses, extends debt maturity, and boosts financial stability.

Launch of Virtual Care Suite in the U.S. strengthens market presence and support.

Experienced executives like Keith Johns enhance leadership and international strategies.

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