Sr. Lifecycle Marketing Specialist at OpenGov

Pune, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Government Technology, Public Sector, GovTechIndustries

Requirements

Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent
Minimum of 4 years of experience in B2B/B2G SaaS advertising, preferably at a high-growth company with emphasis on account-based marketing at scale
Proficiency with Salesforce and Marketo (or comparable tools); experience with ABM platforms is a plus
Familiarity with email marketing regulations (CAN-SPAM, GDPR, CCPA) and best practices

Responsibilities

Partner with demand gen, sales, design, operations, events, and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts
Map and optimize touchpoints across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell
Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion
Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals
Build, launch, and optimize multi-step journeys, automated nurture streams, and dynamic email campaigns
Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations
Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance
Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns
Refine lead scoring and handoff processes in partnership with marketing operations and sales
Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention
Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards
Stay current with email and marketing automation best practices, tools, and technologies
Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools
Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics

Skills

Lifecycle Marketing

Email Marketing

Marketing Automation

Demand Generation

AI-driven Insights

Personalization

Digital Advertising

Social Media Marketing

Customer Engagement

Pipeline Management

OpenGov

Cloud-based software for government organizations

About OpenGov

OpenGov provides cloud-based software solutions tailored for the public sector, focusing on strategic budgeting, planning, permitting, licensing, and code enforcement. Their products help government organizations transition from paper-based processes to digital workflows, significantly reducing the time and resources needed for tasks like budget creation, which can be completed in half the usual time. OpenGov stands out from competitors by leveraging extensive experience in the public sector to address specific challenges faced by local governments, such as outdated systems and the need for transparency. The company's goal is to empower government leaders with better data analysis tools to enhance decision-making and improve engagement with constituents.

Redwood City, CaliforniaHeadquarters

2012Year Founded

$221.8MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Government & Public SectorIndustries

501-1,000Employees

Benefits

Competitive Salary

Work from Anywhere

Unlimited Vacation

Mission-Driven Colleagues

World-Class Healthcare

Professional Development

Family Matters

Amazing Customers

Risks

Increased competition from other SaaS providers targeting the public sector.

Integration challenges from iGovServices acquisition may disrupt existing services.

Reliance on cloud solutions makes OpenGov vulnerable to service outages.

Differentiation

OpenGov specializes in cloud-based solutions tailored for the public sector.

The company offers strategic budgeting, permitting, and licensing software for governments.

OpenGov's software reportedly halves the time needed for budget creation.

Upsides

Growing demand for cloud solutions as governments modernize outdated systems.

Acquisition of iGovServices expands OpenGov's offerings into tax and revenue management.

Rising adoption of electronic bidding systems enhances OpenGov's procurement solutions.

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