Sr, GTM Strategist at Adobe

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MarketingIndustries

Requirements

5+ years of enterprise marketing or SaaS experience in Strategy, Sales Operations, Product, Consulting, or Pre-Sales
Market & Product Knowledge – Passion for digital experiences and/or cloud technology. Deeply understands either Adobe’s Experience Cloud or Creative Cloud and competitive cloud-based experience stacks
GTM Experience – Intimate understanding of a SaaS customer lifecycle, of sales cycles, and of the key ingredients that drive sales success
Problem Solving – Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and crafting effective recommendations focused on the biggest opportunities. Possess high degree of intellectual curiosity and ability to absorb new concepts quickly
Workstream Ownership – Independently coordinating with teams across the business to identify what is needed to successfully complete

Responsibilities

Inspect all aspects of Adobe's GTM approach as part of a high-performing team
Develop insights and recommendations through data analysis, interlocking with field and product organizations, market research, design thinking, employee interviews, and other techniques
Partner with sales teams to understand areas of improvement for the go-to-market strategy and its execution
Work cross-functionally to create systems, processes, and programs that improve sales performance through go-to-market effectiveness and reduce friction for customers and internal teams
Structure recommendations, serve as a partner to senior decision makers in product and sales, and drive recommendations through to their conclusions
Contribute to unifying various SaaS and Enterprise GTM models across Adobe
Collaborate with people across Adobe, including Sales, Pre-Sales Marketing, Product, Professional Services, and Sales Operations
Help scale the IGTM team by improving methodologies and leading engagements and business initiatives

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyData AnalysisMarket ResearchDesign ThinkingSales StrategyCross-Functional CollaborationStrategic Planning

Questions & Answers

Common questions about this position

What is the employment type for this Sr. GTM Strategist role?

The position is full-time.

Is this Sr. GTM Strategist position remote or office-based?

This information is not specified in the job description.

What skills are required for the Senior IGTM Strategist role?

Key skills include data analysis, market research, design thinking, partnering with sales teams, and working cross-functionally with Sales, Product, Marketing, and Operations.

What is the company culture like at Adobe for this role?

Adobe offers an exceptional work environment recognized by 'best places to work' awards, with a high-performing team, ongoing feedback through a unique Check-In approach, and commitment to employee growth and equal opportunity.

What makes a strong candidate for the Sr. GTM Strategist position?

Strong candidates have experience in strategy creation, data analysis, market research, cross-functional collaboration, and driving high-impact recommendations for sales and GTM effectiveness.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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