Kraken

Sr Group Product Manager, Onboarding

United States

$146,000 – $234,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Financial TechnologyIndustries

About Kraken

Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Kraken’s Growth Group is responsible for shaping the customer lifecycle from the very first touchpoint. As a leader of the Onboarding domain, you will be accountable for delivering a seamless, intuitive, and high-converting onboarding experience. You’ll drive the strategy and execution for guiding new users through the critical initial steps of their Kraken journey – ensuring they feel safe, informed, and empowered to take meaningful action from day one.

In this role, you will own key metrics across signup, verification, and onboarding to drive stronger user acquisition. You will operate as both a strategic leader and a hands-on individual contributor with a passion for user behavior and product optimization at scale. Your work will be critical to Kraken’s mission of accelerating the global adoption of crypto.

The Opportunity

  • Own and evolve the vision, strategy, and execution of Kraken’s end-to-end onboarding experience.
  • Build a best-in-class onboarding journey, optimized for scale across diverse global markets.
  • Operate as a deeply data-driven product leader: define metrics, set ambitious targets, run rigorous A/B experiments, and make sharp, informed tradeoffs.
  • Guide and inspire several cross-functional product teams, ensuring focus on the highest-leverage opportunities.

Skills You Should HODL

  • 6+ years of product management experience, ideally in Growth or onboarding-focused domains.
  • Proven track record of managing user funnels, investigating drop-offs, analyzing user behavior, generating insights, and delivering measurable improvements.
  • Comfortable engaging in technical discussions to identify bottlenecks and unlock growth opportunities.
  • Strong bias for action – consistently shipping, learning, and iterating through experimentation.
  • Excellent product sense with a sharp eye for simplifying UX and advocating for clean, elegant UI solutions.
  • Deep user empathy – understanding user context, motivations, and behavioral patterns.
  • Passion for crypto and a desire to make decentralized finance accessible to the world.

Job Details

  • Salary: $146K - $234K
  • Location Type: Remote
  • Employment Type: FullTime
  • Application Deadline: This job is accepting ongoing applications and there is no application deadline.

Additional Information

  • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
  • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
  • Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspec

Skills

Product Management
Onboarding
User Acquisition
Signup
Verification
Crypto
Blockchain
User Experience (UX)
Strategy
Execution

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

Land your dream remote job 3x faster with AI