Sr Group Product Manager, Onboarding

United States

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$146,000 – $234,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial TechnologyIndustries

Requirements

Candidates should possess at least 6 years of product management experience, with a preference for growth or onboarding-focused domains. A proven track record of managing user funnels, analyzing user behavior, and delivering measurable improvements is required. The role also demands comfort with technical discussions, a strong bias for action, excellent product sense with a focus on UX simplification, and deep user empathy. A passion for crypto is also essential.

Responsibilities

The Sr Group Product Manager will own and evolve the vision, strategy, and execution of Kraken's end-to-end onboarding experience. This includes building a best-in-class onboarding journey optimized for global scale, operating as a data-driven product leader by defining metrics and running experiments, and guiding cross-functional product teams to focus on high-leverage opportunities. The role is accountable for driving strategy and execution to guide new users through initial steps, ensuring they feel informed and empowered, and owning key metrics across signup, verification, and onboarding to drive user acquisition.

Skills

Product Management

Onboarding

User Acquisition

Signup

Verification

Crypto

Blockchain

User Experience (UX)

Strategy

Execution

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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