Sr. Global Product Marketing Manager - CDS Portfolio at Medtronic

Mounds View, Minnesota, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Digital HealthIndustries

Requirements

Strong project management skills to drive complex projects with precision, delivering on time and with impact
Ability to craft compelling product positioning, messaging, and annual marketing plans through strategic planning
Expertise in developing high-impact technical and marketing resources for global sales teams
Proficiency in partnering with global regions on commercial and strategic plans
Skills in mapping customer buying journeys, uncovering barriers, and creating tailored solutions
Experience conducting competitive surveillance, monitoring activity, and developing responses in monitoring and diagnostics
Ability to analyze clinical literature and market signals to translate insights into actionable guidance
Oversight capabilities in global supply chain planning, including forecasting, inventory management, and mix conversion modeling
Strong prioritization skills to maximize portfolio impact while balancing global and regional needs
Depth of therapy knowledge as a recognized Subject Matter Expert (SME) to inspire confidence
Ability to collaborate globally to communicate value proposition, differentiation, and identify market opportunities
Skills in developing and maintaining relationships with customers and key opinion leaders (KOLs)
Experience defining and executing customer feedback planning through market research, field travel, and customer visits

Responsibilities

Lead the LINQ product portfolio from a global marketing perspective
Build strategies that move markets and accelerate innovation
Drive development of positioning, messaging, and market research to fuel compelling marketing materials/assets
Craft compelling product positioning and annual marketing plans to maximize profitability and drive share gains
Develop high-impact technical and marketing resources to empower the global sales force and share insights
Partner with global regions to collaborate on commercial and strategic plans for local execution
Map and understand the customer buying journey to uncover barriers, create solutions, and strengthen adoption
Conduct competitive surveillance in the monitoring and diagnostics space and develop responses
Analyze clinical literature and market signals to solve problems and provide actionable guidance
Oversee global supply chain planning, including forecasting, inventory management, and mix conversion modeling
Prioritize initiatives and resources to maximize portfolio impact while balancing global and regional needs
Serve as the recognized Subject Matter Expert, trusted by customers and colleagues
Collaborate with global colleagues to communicate LINQ portfolio value proposition, differentiation, and identify new opportunities
Develop and maintain relationships with customers and key opinion leaders
Work with the team to define and execute customer feedback planning through market research, field travel, and customer visits
Turn insights into action by seeking feedback, identifying unmet needs, and transforming opportunities into marketing programs and product strategies
Partner extensively with geography partner marketing, marketing communication, strategic marketing, medical education, and suppliers

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Messaging

Market Research

Project Management

Strategic Planning

Cross-Functional Collaboration

Launch Execution

Market Share Growth

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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