Sr. Global Manager, Brand and Multi-Channel Marketing at Abbott

Santa Clara, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor's Degree in related field or equivalent

Responsibilities

Be the marketing communication lead as part of coronary franchise team and build and execute marketing communication strategies and supporting processes consistent with product and business objectives
Develop, manage, and implement all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications
Manage multiple project-based marketing activities at any given time and own channel plans/integrated marketing communication plans
Act as a brand champion and ensure brand compliance for coronary franchise and products
Partner with marketing communications and digital center of excellence teams
Act as global brand champion and implement corporate, divisional and product brand guidelines
Oversee A&P from a global perspective in their respective areas
Recommend and execute communication and promotional objectives and strategies while tracking success/KPIs
Create Integrated Marketing Communication Plans as well as Channel and Launch Plans
Partner with cross-functional teams such as upstream marketing, regulatory affairs, clinical, R&D, and legal to plan and execute on strategies and tactical plans based on input from both internal and external stakeholders
Manage multiple projects with varying timelines and ensure their timely execution
Drive and develop promotional plans by managing, planning and implementing communication projects (including clinical data) in collaboration with product marketing teams
Partner with digital team to strategize on websites, apps, social media, and other online activities
Provide direction to agencies and vendors by facilitating communication to achieve collaboration and consensus, as well as complete promotional projects
Manage contingent workers as well as potential direct reports

Skills

Brand Marketing

Multi-Channel Marketing

Strategic Marketing

Marketing Communications

Coronary PCI

Vascular Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free