Sr. Global Integrated Campaigns Manager - Product Launches at Adobe

San Jose, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MarketingIndustries

Requirements

Collaborative, analytical, strategic thinker, go-getter, and self-motivated
Exceptional verbal and written communication skills
Ability to drive strategy from data
Strong leadership through influence
Strong project management skills

Responsibilities

Define campaign launch objectives, desired outcomes, and success metrics for each product launch
Assess the scope and requirements of each launch, recommending appropriate tactics and bill of materials to achieve impact
Develop campaign launch plans and tactics in partnership with channel teams, ensuring alignment with strategic objectives and desired outcomes
Develop marketing plans for launches, incorporating region-specific considerations across Americas, EMEA, and JAPAC
Identify and define target audiences, messaging, and themes to achieve maximum campaign efficiency
Coordinate with program management, messaging, content teams, and agencies to deliver content and creative assets on schedule
Prepare briefs and requirements for channel teams to support digital and event activation plans
Build and maintain timelines for campaign activation, tracking key dates and deliverables
Collaborate with cross-functional teams (Web, Digital, Events, Sales, BDR, and Global Campaigns) to support cross-channel execution
Support localization strategies for international audiences
Track and report on campaign performance, analyzing results against key performance metrics and identifying optimization opportunities
Assist in transitioning launch tactics to evergreen campaigns
Prepare marketing launch plans, including launch overview, objectives, outcomes, key drivers, messaging, content plans, regional considerations, channel activation, timelines, and measurement plans
Maintain launch calendar and timelines, including target audience, key moments, and regional activation plans
Develop channel strategy documentation with input from channel owners, detailing activation tactics, timelines, and anticipated impact
Build messaging and content strategy overviews for each launch, collaborating with messaging, product, and content teams
Establish regular performance reporting cadence, analyzing and summarizing campaign results
Contribute to business reviews when needed

Skills

Key technologies and capabilities for this role

Campaign ManagementProduct LaunchesDemand GenerationStrategic PlanningProject ManagementData AnalysisCross-Functional CollaborationGlobal MarketingAudience TargetingMessaging DevelopmentContent Coordination

Questions & Answers

Common questions about this position

What are the key skills required for the Sr. Global Integrated Campaigns Manager role?

The ideal candidate is collaborative, analytical, a strategic thinker, go-getter and self-motivated, with exceptional verbal and written communications, ability to drive strategy from data, lead through influence, and strong project management skills.

What does Adobe's company culture emphasize?

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity, believing that new ideas can come from everywhere in the organization.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this position?

Strong candidates are collaborative, analytical strategic thinkers who are self-motivated go-getters with exceptional communication skills, data-driven strategy abilities, influence leadership, and strong project management expertise.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

Land your dream remote job 3x faster with AI

Try Jobo Free