Sr. Enterprise Digital Strategy Manager at Coursera

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Education, Technology, MarketingIndustries

Requirements

Deep expertise in enterprise digital marketing strategies, including defining target audiences, messaging & positioning, and creative
Experience defining the right mix of paid channels (search, social, display, and emerging formats) aligned with complex B2B buyer journeys (full funnel) and campaign goals (e.g., awareness, engagement, consideration, purchase, renewal)
Emphasis on strategic planning over day-to-day campaign execution
Seasoned paid media strategist able to translate complex business goals into thoughtful, data-driven paid media strategies that deliver measurable results
Ability to work closely with global campaign managers, regional marketers, vertical leads, ABM, data science, paid media, and external agencies

Responsibilities

Lead the digital strategy and collaborate to execute paid media programs to support Coursera’s global enterprise business segments (B2B), including Coursera for Business, Government, and Campus
Build and execute digital programs including paid media, display, content syndication, publisher placement, and influencer campaigns that target buyers where they are in the buyer journey
Work with the digital team to optimize campaign messaging and assets for paid channels and website to improve CTR, conversion, and cost efficiency
Test and scale new digital opportunities working with growth marketing, refining the channel mix to support awareness, lead generation, pipeline velocity and account engagement across the funnel
Report and analyze campaigns

Skills

Key technologies and capabilities for this role

Digital StrategyEnterprise MarketingMarketing AnalyticsCustomer AcquisitionBrand StrategyStrategic Planning

Questions & Answers

Common questions about this position

What is the work location policy at Coursera?

Coursera is a globally distributed team that lets you choose the best way you work, whether from home, a Coursera hub, or a co-working space near you, with virtual hiring and onboarding.

What salary or compensation does this role offer?

This information is not specified in the job description.

What skills are required for the Sr. Enterprise Digital Strategy Manager role?

The role requires deep expertise in enterprise digital marketing strategies, defining target audiences, messaging and positioning, creative, and paid channels like search, social, display, and emerging formats, aligned with complex B2B buyer journeys.

What is the company culture like at Coursera?

Coursera seeks inventors, innovators, and lifelong learners who are customer-first builders that move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

What makes a strong candidate for this position?

A seasoned paid media strategist who can translate complex business goals into thoughtful, data-driven paid media strategies that deliver measurable results, with emphasis on strategic planning over day-to-day execution.

Coursera

Online platform for courses and degrees

About Coursera

Coursera is an online learning platform that provides a variety of courses, professional certificates, and degree programs. It allows users to access educational content from top universities and companies, catering to individuals who want to learn new skills or change careers, as well as businesses that need to train their employees. Users can take free courses or enroll in paid programs for professional certificates and degrees, which are important for the company's revenue. Coursera also offers a corporate training solution called Coursera for Business. The platform has a strong focus on in-demand skills, particularly in Artificial Intelligence, and offers flexible learning options, including the ability to start a degree program before officially enrolling. The goal of Coursera is to help users achieve their personal and professional aspirations through accessible and high-quality education.

Mountain View, CaliforniaHeadquarters

2012Year Founded

$431MTotal Funding

IPOCompany Stage

AI & Machine Learning, EducationIndustries

5,001-10,000Employees

Benefits

Lifelong learning - Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform.

Health and wellness - We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services.

Parental leave - Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life.

Make-a-thon - We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work.

Time away - Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls.

Remote work - Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two.

Equity - Employees earn company stock, so you can own what we build together and share in our success.

Risks

Increased competition from platforms like Seekho threatens Coursera's market share.

Rapid advancements in quantum computing could disrupt traditional e-learning platforms.

Dependency on Adobe's tools may limit Coursera's flexibility in course offerings.

Differentiation

Coursera partners with 140 top universities, offering exclusive high-quality educational content.

It provides flexible learning solutions, allowing learners to start degree programs before enrolling.

Coursera's collaboration with Adobe enhances its AI course offerings, setting it apart.

Upsides

Coursera's partnership with Oxford's Saïd Business School boosts its global reputation.

Investment from Franklin Resources indicates strong confidence in Coursera's growth potential.

Coursera is named top provider of Google Professional Certificates, enhancing its market appeal.

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