Sr. Director, Demand Generation at Panorama Education

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

10+ years of progressive experience in B2B demand generation, with at least 3–5 years in a senior leadership role
Proven track record of developing and executing strategic demand generation programs that directly drive pipeline and revenue
Deep expertise in paid media, events, webinars, and ABM, ideally within a growth-stage or mid-sized B2B organization
Strong understanding of how to leverage AI for performance optimization, campaign scaling, and personalization
Demonstrated success partnering with Sales and Customer Success to drive pipeline acceleration and expansion
Data-driven, creative strategist with proven experience in EdTech and selling into K-12 institutions

Responsibilities

Develop and own a comprehensive demand generation strategy that drives pipeline growth from both new prospects and existing customers
Serve as a strategic advisor to the CMO and GTM leadership team, ensuring that marketing investments align with business goals and sales priorities
Forecast, measure, and report on pipeline impact, campaign ROI, and audience engagement metrics
Drive innovation across channels, continuously optimizing based on insights, data, and market feedback
Partner across the Marketing organization (Corporate Marketing, Product Marketing, Integrated Campaign Planning and Marketing Ops) to align on messaging, audience segmentation, and content needs
Collaborate with Sales and Customer Success to build integrated programs that accelerate lead-to-revenue conversion and deepen engagement with key accounts
Align with Marketing Ops, RevOps and analytics teams to ensure accurate pipeline tracking and attribution
Lead strategy and execution for both owned and sponsored events that generate qualified opportunities and strengthen relationships in the K-12 ecosystem
Develop a best-in-class webinar and virtual event program that educates, engages, and converts target audiences
Oversee the paid media strategy and budget, managing campaigns across digital channels (LinkedIn, Google, Meta, etc.) to maximize reach, efficiency, and impact
Drive targeted account-based campaigns to engage decision-makers and influencers across priority districts and segments
Leverage AI and automation to enhance targeting, personalization, and performance optimization across campaigns
Foster a culture of experimentation, using data and technology to drive continual improvement and smarter decision-making

Skills

Key technologies and capabilities for this role

Demand GenerationPaid MediaWebinarsEvents MarketingPipeline ManagementCampaign ROIAnalyticsStrategic MarketingGTM StrategyEdTechK-12 MarketingTeam LeadershipAgency Management

Questions & Answers

Common questions about this position

Is this role remote-friendly?

Panoramians can choose to work fully remote anywhere within the Continental United States.

What is the salary range for this position?

This information is not specified in the job description.

What experience is required for this role?

The ideal candidate has proven experience in EdTech and selling into K-12 institutions, with skills as a data-driven, creative strategist who combines strategic storytelling, targeting, and analytics.

What is the company culture like at Panorama Education?

Panorama is a fast-growing, mission-driven team partnering with K-12 school districts to improve student outcomes, where employees make a real impact for students every day.

What makes a strong candidate for this position?

A strong candidate is a strategic marketing leader with proven EdTech and K-12 experience, skilled in driving pipeline through events, webinars, and paid media while leading teams and aligning cross-functionally.

Panorama Education

Data analytics platform for educational institutions

About Panorama Education

Panorama Education provides a data analytics platform specifically designed for educational institutions, such as school districts and individual schools. The platform enables these institutions to collect and analyze various data related to student performance, including attendance, behavior, and grades. This analysis helps schools make informed decisions to better support their students. A distinctive feature of Panorama's platform is its emphasis on social-emotional learning (SEL), offering tools to measure students' SEL skills and understand their emotional well-being. Additionally, the platform includes tools for Multi-Tiered Systems of Support (MTSS), which assist schools in providing tailored support to students. Panorama operates on a business-to-business model, selling its services to educational institutions, and is recognized for its professionalism and responsiveness in the education sector.

Boston, MassachusettsHeadquarters

2012Year Founded

$94.9MTotal Funding

LATE_VCCompany Stage

Data & Analytics, EducationIndustries

201-500Employees

Benefits

2 weeks a year of office closure

Parental leave

Wellness reimbursements

Option grants

Professional development

Home office reimbursement

Medical, dental & vision

Choose where you work

Risks

Competition from SEL-focused companies like SEL Adventures may impact market share.

Integration challenges from Mesa Cloud acquisition could disrupt service delivery.

Reliance on third-party partnerships may expose Panorama to operational risks.

Differentiation

Panorama Education focuses on social-emotional learning, a growing priority in education.

The platform offers Multi-Tiered Systems of Support tools for student assistance.

Panorama's acquisition of Mesa Cloud adds graduation management capabilities to its offerings.

Upsides

Increased demand for SEL tools boosts Panorama's market potential.

Mesa Cloud acquisition enhances Panorama's platform with graduation management features.

Partnerships with school districts highlight Panorama's role in data-driven education.

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