Sr. Director, Channel GTM Strategy at Chamberlain Group

Oak Brook, Illinois, United States

Chamberlain Group Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Smart HomeIndustries

Requirements

  • 8+ years of experience
  • Minimum of a Bachelor's Degree

Responsibilities

  • Lead the design and execution of integrated go-to-market (GTM) strategies that translate corporate growth goals into actionable commercial playbooks across products, channels, and customer segments
  • Identify high-value growth vectors, including market penetration, pricing optimization, product mix improvement and new product expansion, and align cross-functional teams around a unified approach to achieving our growth objectives
  • Serve as the commercial bridge between Product, Marketing, and Sales to ensure strategy alignment from concept through in-market delivery
  • Own the annual GTM planning process linking revenue, margin, and mix targets to tactical channel, pricing, and product plans
  • Coordinate inputs across regions, categories, and functions to produce a cohesive, resource-backed commercial plan
  • Establish quarterly performance reviews to measure plan execution, address gaps, and realign growth levers in real time
  • Embed GTM strategy into the NPD process, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through lifecycle management
  • Co-lead commercialization planning with Product Management and Marketing to ensure new launches achieve targeted sell-in and sell-through objectives
  • Use market insights and channel feedback to refine product value propositions and accelerate adoption within key trade and retail partners
  • Define channel roles, coverage models, and investment levels to maximize profitable reach and optimize partner economics
  • Lead the design and governance of channel pricing frameworks, discount structures, and incentive programs to drive sustainable margin and share growth
  • Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide decision-making
  • Govern the GTM operating rhythm to ensure readiness, alignment, and disciplined execution across functions
  • Develop and coach a team of GTM and launch strategists, institutionalizing best practices in launch planning, channel management, and portfolio execution
  • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
  • Protect Chamberlain Group’s reputation by keeping information confidential
  • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
  • Contribute to the team effort by accomplishing related results and participating on projects as needed
  • Motivate and lead a high-performance team by attracting, developing, engaging and retaining team members
  • Drive performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
  • Maintain transparent communication by appropriately communicating organization

Skills

GTM Strategy
Sales Strategy
Pricing Optimization
Market Penetration
Product Mix Improvement
New Product Expansion
Cross-functional Alignment
Commercial Planning
Revenue Planning
Performance Reviews
Strategic Planning

Chamberlain Group

Smart home access control solutions provider

About Chamberlain Group

Chamberlain Group specializes in intelligent access solutions, focusing on smart home connectivity and access control systems. Their main products include garage door openers, commercial door openers, and gate operators, which can be professionally installed or purchased as DIY options for enhanced home security and convenience. The myQ app is a key feature that allows users to control their access points remotely, providing added security and convenience. Unlike many competitors, Chamberlain Group combines high-quality hardware with a smart home ecosystem that supports both direct sales and partnerships with professional installers. The company's goal is to lead in the access solutions market while ensuring customer satisfaction and promoting diversity and inclusion within the workplace.

Oak Brook, IllinoisHeadquarters
1954Year Founded
VENTURE_UNKNOWNCompany Stage
Hardware, Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Recall of LiftMaster myQ panels may harm reputation and consumer trust.
Patent lawsuit against Overhead Door Corporation could lead to financial liabilities.
Cybersecurity risks from automotive integrations may expose vulnerabilities.

Differentiation

Chamberlain Group offers a comprehensive smart home ecosystem with the myQ app.
The company provides both DIY and professionally installed access solutions.
Chamberlain Group has a long history of innovation in access control since 1900.

Upsides

Integration with EV charging stations enhances user convenience and platform utility.
Expansion into smart city infrastructure offers new growth opportunities.
AI-powered predictive maintenance can improve reliability and customer satisfaction.

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