Sr Dir, Strategic Marketing & Insights at Johnson & Johnson

Santa Clara, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, PharmaceuticalsIndustries

Requirements

Oversees a team of managers and individual contributors, as well as other functions across the business in a matrixed environment
Builds and fosters the organization's network of relationships with external partners
Maintains awareness of market insights and trends
Reports to the VP of Marketing & Education and works closely with senior staff, functional leaders, and senior members of the marketing team
Passion for improving and expanding possibilities in Cardiovascular (implied by role context)

Responsibilities

Acquisition and analysis of global intelligence and insights from internal and external sources for emerging and established technologies
Evaluation of IVL technologies’ value proposition, product positioning and messaging, and planning for future potential opportunities
Collaboration with R&D, medical affairs and project management to initiate product bench, preclinical and clinical testing as needed
Drive proactive and reactive marketing strategies, campaigns, and essential collateral in an ongoing manner to address market dynamics
Ensure the proficiency of the global sales force to address IVL market leadership opportunities and IVL technologies’ positioning/counter-positioning with customers
Collaboration with downstream and upstream marketing on the development of go-to-market strategies for new Shockwave IVL products, including portfolio prioritization and planning, pricing, account targeting and segmentation, and sales support
Provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs, market and opportunity assessments, market research and physician feedback, and design input for new products
Assist communications function with implementation of competitive internal and external communications strategies
Developing the global strategic marketing strategy to maintain the leadership of the Shockwave IVL coronary and peripheral product portfolio

Skills

Strategic Marketing

Marketing Insights

Analytics

Team Leadership

Matrix Management

Cardiovascular Market Knowledge

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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