Sr. Customer Marketing Manager at Gong.io

San Francisco, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
6+ years of experience in customer marketing, advocacy, or related roles in B2B SaaS
Proven success building and executing executive engagement and customer advocacy programs
Strong track record of storytelling, customer narrative development, and content creation and ability to tie customer advocacy to business impact (pipeline, renewals, expansion)
Strong executive presence, with experience presenting to senior leaders and representing customers/brand externally at events or panels
Experience managing budgets, vendors, and agencies to deliver scalable programs
Familiarity with platforms such as Gong, CRM, marketing automation, survey/feedback tools (e.g. UserEvidence, NPS tools), and advocacy platforms
Excellent project management skills, with the ability to prioritize and deliver across multiple initiatives
Customer-first mindset

Responsibilities

Design, build, and scale strategic engagement programs—including Customer Advisory Boards (CAB), executive forums, and champion communities—that capture executive-level feedback, shape Gong’s strategy, strengthen relationships, and foster long-term loyalty
Identify, curate, and develop compelling customer stories, testimonials, and case studies that highlight business impact. Partner with Sales and CS to ensure stories support pipeline needs and resonate with executive buyers
Partner with Events, Media, and PR teams to spotlight advocates at industry events, speaking opportunities, press interviews, and analyst relations activities. Ensure customers are positioned as thought leaders in their industries
Lead customer networking programs—including executive roundtables, webinars, and peer-to-peer forums—that drive knowledge-sharing and thought leadership. Partner with the events team to feature advocates in marquee programs and industry conferences
Partner with Sales and Customer Success to ensure advocacy programs address their needs. Provide enablement and education on customer stories, equipping teams to effectively leverage advocacy assets in the field
Define and report on KPIs that link advocacy and storytelling to business outcomes (pipeline acceleration, expansion influence, churn reduction, and brand awareness). Build a measurement framework to quantify ROI and present insights to leadership
Manage budgets and external partners (creative agencies, video producers, event vendors) to deliver high-quality customer storytelling assets and advocacy programs at scale

Skills

Customer Storytelling

Executive Engagement

Customer Advisory Boards

Case Studies

Testimonials

Cross-Functional Collaboration

Sales Partnership

Customer Success

Events Marketing

PR Collaboration

Advocacy Programs

Champion Communities

Gong.io

Revenue intelligence platform for customer interactions

About Gong.io

Gong provides a platform focused on revenue intelligence, which helps businesses capture and analyze customer interactions. The platform uses artificial intelligence to integrate various customer communications into one system, allowing companies to gain insights that inform their decision-making and enhance revenue growth. Gong caters to a wide array of clients, including sales, marketing, and customer success teams across different industries. Its subscription-based model allows organizations to pay for access to the platform, with pricing tiers based on user count and desired features. The main goal of Gong is to support businesses in optimizing their go-to-market strategies by delivering actionable insights derived from customer data.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$570.1MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Mental health support resources

Weekly wellness events

Work from home stipend

Generous vacation days

Quarterly recharge company shutdowns

Parental leave

Employee equity

Retirement savings & financial coaches

Commuter & parking benefits

Training & learning programs

Monthly lunch & learns

Mentor & buddy programs

Risks

Increased competition from Highspot and Seismic may pressure Gong's market share.

Rapid market growth could attract new entrants, impacting Gong's growth trajectory.

Challenges in measuring AI success may affect customer retention and acquisition.

Differentiation

Gong's platform integrates all customer interactions into a single system for better insights.

The company uses proprietary AI to analyze customer interactions, enhancing decision-making.

Gong's subscription model offers tiered access based on user numbers and functionality.

Upsides

Gong's integration with ChurnZero enhances customer success management with AI-driven insights.

The company's inclusion in Forbes Cloud 100 highlights its market leadership and innovation.

Gong's 'Ask Anything' solution boosts win rates by 26%, enhancing revenue team efficiency.

Land your dream remote job 3x faster with AI

Try Jobo Free