[Remote] Customer Marketing Manager at Freshpaint

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of experience in customer marketing or a related field
Proven track record of building and executing customer marketing strategies that drive business outcomes
Strong understanding of customer needs and pain points, with ability to craft compelling narratives
Excellent communication and storytelling skills, with ability to connect with customers and stakeholders
Experience with customer advocacy and community building
Strong analytical skills, with ability to measure and optimize customer marketing efforts
Ability to work independently and collaboratively as part of a remote team
Strong ownership and accountability for customer marketing initiatives

Responsibilities

Develop and execute customer marketing strategies that drive business outcomes
Own Freshpaint's customer storytelling, including building and amplifying customer voices
Shape narratives and build advocacy to showcase the value of Freshpaint through customer experiences
Build a stronger foundation of customer stories, turning real experiences into powerful narratives
Collaborate with cross-functional teams to ensure customer marketing efforts align with business goals
Develop and maintain relationships with key customers and stakeholders
Measure and optimize customer marketing efforts to drive business outcomes
Participate in offsites and other team-building activities to foster a sense of community and collaboration

Skills

Freshpaint

Ensures HIPAA compliance for digital analytics

About Freshpaint

Freshpaint provides a solution for healthcare providers and related businesses to comply with HIPAA regulations, which protect patients' medical records and health information. Their main service replaces non-compliant tracking technologies with their own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools. This allows businesses to use existing tools like Google Analytics without risking HIPAA violations. Freshpaint operates in a niche market, focusing on the intersection of digital analytics and healthcare privacy, and likely uses a subscription or usage-based fee model to generate revenue while helping clients maintain compliance.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$38.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Gym Membership

Generous Parental Leave

Flexible Work Hours

Company Equity

Remote Work Options

Risks

Potential changes in HIPAA regulations could require costly platform updates.

Increased competition may erode Freshpaint's market share.

Rapid technological advancements may outpace Freshpaint's integration capabilities.

Differentiation

Freshpaint offers HIPAA-compliant analytics solutions for healthcare providers.

The platform integrates marketing tools with one click, simplifying data management.

Freshpaint replaces non-compliant tracking technologies, ensuring patient data privacy.

Upsides

Freshpaint raised $30.7M in Series B funding to expand its platform.

Partnerships with Invoca and Stackadapt enhance privacy-compliant advertising capabilities.

Increased demand for privacy-compliant analytics in healthcare boosts Freshpaint's market potential.

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